You have finally jumped into the deep end and decided to upgrade your search engine optimisation experience by hiring an agency to handle the job for you. If this is your first time to do so, you might have many questions about what happens next. Here is a breakdown of what you should expect when you hire an SEO company Edinburgh.
A Site Audit
One of the first things the agency should do is to audit your site. This gives them a good idea about the current state of things as compared to what your goals are. Some of the things they will be on the lookout for include the site design, calls to action and content provided. They will also check whether your website looks credible and whether it portrays the right image and message of your business.
A Good Understanding of Your Business
It is important that the agency understands what your business is all about. This includes who your competitors are, what products or services you are selling and who your audience is. This allows them to prepare the best strategy to help you achieve your goals.
SEO Tools Selection
There are so many optimisation tools in the market. The aim of these tools is to help you make certain optimisation tasks easier for you. It can be hard for you to determine the right tool to buy, especially if you do not have a lot of search engine optimisation experience. But an experienced professional can recommend tools that will help you accomplish the required tasks on your website.
Strategy
The agency should work out the best optimisation strategy for your business. They should be able to explain this strategy to you in a simple way, such that you can understand. The strategy should align well with the rest of your marketing strategy, plus your business goals.
Keyword Analysis
The agency should be able to carry out keyword research and identify the keywords you should use in your campaign. They should choose keywords that will give you the best return on your investment. These are keywords that you will use on your website pages. This includes finding primary keywords, long- tail keywords and low competition keywords.
Competitor Analysis
One of the main aims of optimisation is for you to defeat your competitors and outrank them. For you to do this, you need to first know what your competitors are up to. Some of the things the firm will find out about your competitors include the top keywords they are using, their optimization strategy and the kind of backlinks they have on their site.
Regular Communication
Having a relationship with an agency requires regular communication. SEO is an ongoing process and it will take time before you can see results. Therefore, the agency cannot just talk to you once and then disappear from the scene. Throughout your relationship with the firm, they should be available to answer any questions that you might have. They should also be able to provide you with reports of what is going on with your site.
