Search Engine Optimisation Is A Marathon Not A Sprint

Slorryy SEO, established in Glasgow with over 15 years of experience in Digital Marketing and Search Engine Optimisation (SEO).

Search Engine Optimisation Is A Marathon Not A Sprint

If you are in the process of optimising a website for the search engines, or if indeed you have managed to hire an SEO agency to do the work for you, you may be wondering when you will start to see a positive impact on where your website is situated on the rankings.

SEO takes time and you defiantly need to be patient when it comes to seeing actuall progress.  This is all part and parcel of industry and it is something we all have to deal with, even though we all want results yesterday.

Many of our clients will ask us when exactly they should expect to see the results of the search engine optimisation we do, we always answer this in the same way – “you must be patient!”.

With marketing efforts such as SEO, it will always take a good amount of time before you see the results, half the battle is being patient and having your eye on the main goal.

Search engine optimisation is more of a marathon than a sprint.

Do you have the stamina to see it through?

This of course will always depend on many different factors at play.  One of the main factors will be your keyword research and selection, making sure that the keywords you pick are in line with what your perfect visitor would type into each of the search engines, as well as the competition for that specific keyword.  Simply put, the less competition, the quicker you should rank.

You do have the choice of organic rankings and paid rankings.  With paid rankings you will see that your website should rank for various terms a lot quicker than organic SEO, the disadvantage is that it will cost you on a regular basis as you are paying for each visitor to find your site.  With organic SEO, once your site is optimised, you get the visitor for free.  Basically, once the job of improving your website organically has been achieved, the majority of the work has been done.

You will need to keep on top of what the competition are doing and you will also need to make sure you are targeting the correct keywords for maximum benefit, but this is a low level task and if you keep on top of your websites stats you will always be prepared for any changes you may need to take.

We at Edinburgh SEO Services feel that one of the best reasons to improve your organic search rankings is that you will be improving your online presence at minimum cost.

Search engine optimisation is time consuming, this Is a fact we cant get away from.  It is a time consuming process that has huge benefits in the long run, just remember that your online success will be slow but secure with organic SEO.

Patience is the key to organic search engine rankings but we at Edinburgh SEO Services have that in abundance because we have seen time and again many of our clients reap the rewards of an organic SEO campaign.  If you feel your site can benefit from our SEO services, please contact Edinburgh SEO

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