What Is SEO?

SEO, or search engine optimisation, is the process of getting your website to rank higher on Bing, Google and Yahoo. Over the past decade, online marketing has risen vastly in importance. What before was no more than a bedroom hobby has now developed into a multi-billion pound worldwide industry. Almost everyone is getting involved, from the local pet grooming store down the road to the huge globalised brands with shops in every shopping centre in every major city of the world. Those who are yet to get on board are being left behind, which is causing them to miss out on a very profitable income stream.

If you’ve ever wondered why why some companies websites appear higher in the search engines than others, you’d need to ask about their SEO companies behind their success. Be sure to ask them how much more money they’ve been making since they got to the top of the search results. Studies have shown time and time again that search engine users go for the first result much more often than any of the other ones. The simplest way to get extra traffic to your site (and hopefully more business) is by increasing your online presence so searchers can find you more easily.

If you’re not even on the first page, it’s unlikely that the average internet user will ever see your site, if they don’t get what they want straight away, they’ll think of another search term to find what they want.

There are no huge secrets to SEO. If you have the time to set aside and learn the industry techniques, you can do that by reading some of the top SEO blogs and newsletters. One of the first things you’ll learn is that SEO is not a one-off fix, but an ongoing process that needs continual attention. If you don’t keep up the work, your site will suffer while other companies overtake you in terms of SEO performance. Another thing you’ll learn is that the industry is constantly evolving and something that worked five years ago, or even five weeks ago, may not be effective any more.

The basics of SEO are simple. Create a website with well-constructed content based around your keyword research. What you write should have a certain level of keyword density (but not too much) so the search engines can pick up on the theme of your page, but it should be written with the human reader in mind. This content should be well linked to, in order to show a degree of popularity, and above all it should be unique. Unique for the internet and unique on your site. You’ll need to make sure your website is well-structured and that there are no obstacles for the spiders who come crawling to your site. Make sure your coding is all up to scratch and that you’re making use of specific tags such as title and H1. You may want a bit of advertising (PPC & Google AdWords) to help get things started and to aid the struggling keywords and you’ll probably need to engage in some social media. Do all this in a search engine friendly manner and do not try to dupe them in anyway. And you’ll probably want to keep on reviewing and updating your work.

If you have enough spare time to learn, carry out and continue reading about the industry, you can easily take SEO in-house. If, however, you’d prefer to focus on your area of expertise, there are plenty of SEO companies around who are willing to do this sort of work for you. Plus, it’ll save you the hassle of learning all the jargon and making all the mistakes the agencies have already learned from.

Picking your SEO company

At Edinburgh SEO services, we only engage in white hat SEO techniques. What this means is that everything we do is upfront and in line with the major search engine’s guidelines. While this sounds like it should be a given, many SEO companies try to get an edge on their competition by ‘thinking outside the box’, but this often leads to penalties in search rankings or even websites being banned from Google listings altogether.

Edinburgh SEO services was established in 2009 and like our company, we keep our ideas fresh. We may be a small company right now, but we think big and can offer a full range of SEO services. One of the advantages of a smaller SEO company is that our employees all know each other and speak to one another, sharing knowledge, ideas and solutions. We’re not overworked, we don’t overburden out staff with clients and we don’t rush through our work to make sure it all gets done. We do have enough time to spend some of each day focusing on a specific client, we are friendly and approachable and we do know our stuff. If you want to follow industry changes and learn more about SEO, we’ll also keep you up-to-date with out thoughts on our SEO blog.

At the start of any campaign we will provide a free SEO report for your site to show you where we think improvements can be made. We’ll then talk you through our suggestions for the site, the terms we think you should target and together we’ll agree upon the best course of action to improve your site’s ranking. We don’t see the point in targeting a vanity search term just because it’ll look good if you rank well for it, we prefer to aim for the terms and phrases that will bring in traffic with an interest in your products or services. If you want to know what we’re doing with your site (or why we’re doing it in a certain way) then you simply need to ask. Unlike some agencies, we have nothing to hide.

We don’t have a ‘one size fits all’ approach to the SEO services we offer. We do create bespoke campaigns for out clients and we have so far worked in a number of different industries for businesses based in Edinburgh and beyond. The one thing they all have in common? Appreciation for the work Edinburgh SEO Services carried out.

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