The main aim for this site in the begining was to target local business within Edinburgh with a need for SEO to improve their own websites position in the organic rankings of the main search engines.

The main keyword that we chose to focus on to target this business was “SEO Edinburgh“.  You can see our results in the timeline below.

We have achieved high rankings for the following keywords:

• SEO Edinburgh
• Edinburgh SEO
• Edinburgh SEO Services
• Edinburgh SEO Company
• Edinburgh SEO Agencies
• Edinburgh SEO Companies
• SEO Company Edinburgh
• Internet Marketing Edinburgh
• SEO Scotland

We can do the same for your website, no matter what industry you are in.  Don’t believe us?  Listen to what some of our clients have to say here.

Or simply call us free on 0845 409 7019 to discuss your specific requirements.

If you are new to SEO then, in short, it is a way in which you can improve the way your website ranks on the search engines. The higher you are in the results pages, the more likely it is that you will see more visitors come to your website.

Of course, if you own a website that sells a product or service then you can turn these visitors into sales. That is why many local businesses are hiring our services to do SEO in Edinburgh; the work we provide gives them great results with their online properties.

Its by the simple process of SEO and internet marketing, we can work towards minimizing companies expenditure and aim to increase the profits of your organisation. A well planned and thought out search engine optimisation strategy should always increase the amount of sales you make online as well as expand and grow your business.

Is your site performing the way it should be in the SEO rankings?

We would like to break down the advantages of SEO in Edinburgh even further to make sure you understand the benefits this could bring to your business.

Increase Your Sales And Revenue

Applying straightforward, legitimate and safe SEO techniques to your website, we aim to boost the sales and revenue for your Edinburgh based business. We only optimise your site so it gets targeted buying traffic, ready to make a purchase online, we can do this by extensive keyword research for your industry. The more sales and revenue your site brings the bigger your company will grow.

Nationwide & Global Reach

Although we target the Edinburgh area first and foremost for most our clients, we also work on reaching the top spots for all locations in the UK and internationally too. If your business operates outside of Edinburgh or has long term goals to push to the global marketplace, we can help. In fact we have many clients who target specific regions abroad and we are continuing to bring success to them through the top rankings we can provide them.

Saves You and Your Company Precious Time

By hiring search engine optimisation in Edinburgh for your company you will be saving yourself the time it takes to implement the work for yourself. Ask anyone in the SEO business, getting organic rankings takes a lot of time and effort, by handing over the responsibility to Edinburgh SEO Services you are saving yourself a lot of time. Time that could be better used targeting other areas of your business such as increasing company productivity or quality control.

Saves You Money

That’s right; we saved the best till last. By having a website that appears in the top positions in Google, Yahoo & Bing you are advertising your website and your company to targeted visitors 24 hours a day for Free! By applying an SEO campaign to your website you can be ranking high and taking in all the free traffic that your site deserves.

Why Should You Use SEO in Edinburgh?

If you want to get targeted visitors to your companies website on a daily basis then you can. Edinburgh SEO Services can apply a successful campaign to your site and in time you should start to see the benefits of having a successful website for your business. Get in touch with us today on (Free phone) 0845 409 7019 and you will see the benefits that search engine optimisation in Edinburgh can bring.

Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

• On Page SEO
• Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

• Meta Data
• Keyword Usage
• PageRank
• Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

• External Incoming Link Popularity
• Relevance of External Incoming Links
• Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in Google.co.uk which is a positive jump of 153 positions.

“What has this “SEO Edinburgh” experiment got to do with me!?” We hear you scream, well if you are a business owner with an under performing website, a lot.  You see no matter what your industry, whether it is search engine optimisation like us or you make your money from selling ice to the Eskim … sorry … Inuit people, you will always need one thing.  Customers!  The beauty of the internet is that it is the best place for your customers to find you.  That is of course, only if you are ranking high in the search engines.

This guide on how to rank for keywords will show you exactly what professional SEO firms practice in the primary stages when they begin optimising their client’s websites.

We will cover the topic of keyword selection, keyword research and eventually the best way to implement those keywords with on page SEO and off page SEO.  Hopefully by the end of this guide on how to rank for keywords you will have greatly improved your knowledge of keyword research and will have a good idea of the work that goes into a successful search engine optimisation campaign.

If you are a website owner, you are encouraged to use these techniques to improve your rankings.  Of course, as a business owner you may not have the time to use these suggestions, if that is the case then you will be glad to know that it is your lucky day because we know just the people who can help you!

How To Rank For Keywords Such As “SEO Edinburgh”

Ok on to the first step, you have no doubt had a website designed by a web design company (charged you an arm and a leg no doubt) and now you want people to visit your site, first thing to do is never let the web design company do your SEO.  You wouldn’t want a plumber fixing your door frames after all.

The second thing we want to do is brain storm keyword ideas in which you want your site to rank for, the best way to do this is to use Google’s very own free keyword research tool.

This keyword research tool allows you to input any keyword or term you would like to rank for and in return it will spew out many more related terms for you to consider.  To use this site as an example, we would love to rank for the term “SEO” so we shall enter this keyword into the keyword research tool and see what it gives us.

You can change your settings in this tool for your own preferences, remember to select the location you wish to target also.

As you can see it gives us a list of related terms that we can target for our website.  Give this tool a try, no matter what line of work you are in, enter some terms into this tool and Google will tell you exactly the type of keywords it relates to your industry.

Why is this information useful?  Well it is useful because now you have a list of terms that Google relates to your industry and now you can target each one of them depending on their competition in the rankings.

The higher the competition, the harder it will be to rank for that term.  Yes, it would be great to rank number one for a term that gives you 10,000 visitors per day but it may take you years to get there.  A great way around this is to target many less competitive terms.

We Are Targeting The Keyword “SEO Edinburgh”, What Will You Be Targeting?

Targeting many different terms like this is fundamental in your organic SEO rankings and that is why we are doing this SEO Edinburgh experiment so you can watch us target a less competitive yet related and targeted keyword, and watch our progress as the months go by.

In our next instalment we will tell you how to determine whether a keyword is competitive or not allowing you to swoop in and take some high positions and drive targeted visitors to your site.

At the time of writing Edinburgh SEO Services is currently ranking in 169^th position for the keyword “SEO Edinburgh”.  We have a lot of work to do if we are to get to the high positions for this term.  There are of course no guarantees that we will hit the high positions but we will continue to work on these rankings and give you insight into how we aim to achieve it.