If you’ve ever wondered why why some companies websites appear higher in the search engines than others, you’d need to ask about their SEO companies behind their success. Be sure to ask them how much more money they’ve been making since they got to the top of the search results. Studies have shown time and time again that search engine users go for the first result much more often than any of the other ones. The simplest way to get extra traffic to your site (and hopefully more business) is by increasing your online presence so searchers can find you more easily.

If you’re not even on the first page, it’s unlikely that the average internet user will ever see your site, if they don’t get what they want straight away, they’ll think of another search term to find what they want.

There are no huge secrets to SEO. If you have the time to set aside and learn the industry techniques, you can do that by reading some of the top SEO blogs and newsletters. One of the first things you’ll learn is that SEO is not a one-off fix, but an ongoing process that needs continual attention. If you don’t keep up the work, your site will suffer while other companies overtake you in terms of SEO performance. Another thing you’ll learn is that the industry is constantly evolving and something that worked five years ago, or even five weeks ago, may not be effective any more.

The basics of SEO are simple. Create a website with well-constructed content based around your keyword research. What you write should have a certain level of keyword density (but not too much) so the search engines can pick up on the theme of your page, but it should be written with the human reader in mind. This content should be well linked to, in order to show a degree of popularity, and above all it should be unique. Unique for the internet and unique on your site. You’ll need to make sure your website is well-structured and that there are no obstacles for the spiders who come crawling to your site. Make sure your coding is all up to scratch and that you’re making use of specific tags such as title and H1. You may want a bit of advertising (PPC & Google AdWords) to help get things started and to aid the struggling keywords and you’ll probably need to engage in some social media. Do all this in a search engine friendly manner and do not try to dupe them in anyway. And you’ll probably want to keep on reviewing and updating your work.

If you have enough spare time to learn, carry out and continue reading about the industry, you can easily take SEO in-house. If, however, you’d prefer to focus on your area of expertise, there are plenty of SEO companies around who are willing to do this sort of work for you. Plus, it’ll save you the hassle of learning all the jargon and making all the mistakes the agencies have already learned from.

Picking your SEO company

At Edinburgh SEO services, we only engage in white hat SEO techniques. What this means is that everything we do is upfront and in line with the major search engine’s guidelines. While this sounds like it should be a given, many SEO companies try to get an edge on their competition by ‘thinking outside the box’, but this often leads to penalties in search rankings or even websites being banned from Google listings altogether.

Edinburgh SEO services was established in 2009 and like our company, we keep our ideas fresh. We may be a small company right now, but we think big and can offer a full range of SEO services. One of the advantages of a smaller SEO company is that our employees all know each other and speak to one another, sharing knowledge, ideas and solutions. We’re not overworked, we don’t overburden out staff with clients and we don’t rush through our work to make sure it all gets done. We do have enough time to spend some of each day focusing on a specific client, we are friendly and approachable and we do know our stuff. If you want to follow industry changes and learn more about SEO, we’ll also keep you up-to-date with out thoughts on our SEO blog.

At the start of any campaign we will provide a free SEO report for your site to show you where we think improvements can be made. We’ll then talk you through our suggestions for the site, the terms we think you should target and together we’ll agree upon the best course of action to improve your site’s ranking. We don’t see the point in targeting a vanity search term just because it’ll look good if you rank well for it, we prefer to aim for the terms and phrases that will bring in traffic with an interest in your products or services. If you want to know what we’re doing with your site (or why we’re doing it in a certain way) then you simply need to ask. Unlike some agencies, we have nothing to hide.

We don’t have a ‘one size fits all’ approach to the SEO services we offer. We do create bespoke campaigns for out clients and we have so far worked in a number of different industries for businesses based in Edinburgh and beyond. The one thing they all have in common? Appreciation for the work Edinburgh SEO Services carried out.

Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

• On Page SEO
• Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

• Meta Data
• Keyword Usage
• PageRank
• Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

• External Incoming Link Popularity
• Relevance of External Incoming Links
• Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in Google.co.uk which is a positive jump of 153 positions.

To begin with, there are literally hundreds of advantages that we could bring up that all relate to you hiring an SEO company in Edinburgh; however we have decided to stick with 3 of the more important ones for your easy reading pleasure!

Of course, we would always advise you skip to step 4 straight away!

We will talk about the fact that whenever you get an SEO company to optimise your website, you will be able to keep up to date with the latest trends and goings on with search engine optimisation, on top of that you will of course find that by hiring these types of services you will bring more and more customers to your site and last but not least the sheer fact that you are getting someone else to look after the promotion of your website means that you don’t have to!  Thus, saving you some serious time.

Why Hire An SEO Company In Edinburgh?

So let’s get right stuck into it.  You may or may not know this but the world of SEO is constantly evolving; search engines are updating their algorithms on an almost daily basis to bring you (or your customers) the most accurate results for your search query, also known as keywords.  The techniques used to promote one site that were popular over a year ago, have changed and some of them have actually become redundant.  If you decide to make use of an SEO company Edinburgh you will automatically have someone who will be able to inform you of any changes that happen in search engines.

Why is this a good thing?  Well for one it will make sure that you don’t make any mistakes yourself.  Many clients of SEO companies will also do some optimisation of their own on a part time/casual basis, isn’t it good to know that any work you do decide to do wont be in vein or a waste of time?  Of course it is, and if you have a company that is optimising your website, you better make sure they stay on top of the latest trends in search marketing, after all your companies website will be at risk if they do not!

So now you have yourself a professional SEO to advise you on the latest changes you can now sit back and watch them do their magic and bring in more visitors to your website.

At the end of the day this is usually the number one reason anyone would hire an SEO company in Edinburgh, get the site high in the rankings to make sure that more visitors or customers come through to the site.  That said, any SEO firm worth their salt won’t just bring you any old traffic, they should bring you SEARCH traffic!

What is Search Traffic?

The answer to this is simple, search traffic are users who come to your website through search engines after they have inputted their keywords.  Why do you want this kind of traffic?  Again, the answer is simple, search traffic is buying traffic.  Studies prove that if you get visitors from the search engines you are going to see a vastly increased chance of them converting into a sale or an enquiry compared to other kinds of traffic such as a link from another website (i.e. forums or blogs).  Fofr more information on how to get search traffic, read our SEO Edinburgh keyword guide.

Ok, so you have hired an SEO company in Edinburgh to promote your site, with that you have your very own internet marketing advisor to keep you on the straight and narrow in terms of ethical SEO techniques.  You also have a company that are dedicated to getting you more and more internet search traffic to your homepage.

What Other Benefit Can Hiring An SEO Company Bring?

Well now that you have someone else doing all that for you, you can now dedicate more of your precious time to build on and improve your business in the offline world.  After all your business won’t run by itself!

If you are interested in hiring an SEO company in Edinburgh, contact us with your information.  We are confident that you will be happy with not only our prices but the results we can bring to your website.