It is a scary thought that this can indeed happen and has happened to some major websites.  It is therefore paramount that you learn from the mistakes of others and make sure you follow each of the search engines guidelines and make sure you only follow legitimate ways of optimising your site.

Lets face it, the ranking of your site is pretty much the most important aspect of your online presence.  We have discussed before that having a pretty site is great, but what is the use if no one ever gets the opportunity to find it?

If you have implemented a successful SEO campaign or are in the middle of doing so, make sure you follow these 3 vital points on what not do to when promoting your site for the search engines.

Never Spam

If you are unaware of the definition of spam please read Wikipedia’s brilliant article on it.  Basically, if your website is found out to be spamming or spammy in nature, Google, Yahoo and Bing are not going to index you for very long.

Implementing spam can negatively affect your sites rankings. It can however, positively affect your sandwich.

The way the search engines define spam changes frequently and it is always a good idea to educate yourself on this subject just to make sure you are following the correct path.

If your site does get caught for spamming then not only will you be de-indexed you may find that your domain gets blacklisted and will therefore be banned forever!

Never Use Frames

Again if you are unaware of what these are please visit this explanation on why you should not use frames.  For search engines to crawl your site they send out spiders.  This is essentially a computer program that trawls all the pages on the web.

Using frames to construct your site will have a bad effect on search engine optimisation

Currently, these spiders cant read websites that use frames so if you are using them then you are at a major disadvantage over your competition.

Don’t Use Invisible Text To Stuff Keywords Into Your Content

If you want to rank high you better be willing to write unique quality content.  Long gone are the days that you could simply submit a list of keywords to your page and sit back and wait for the traffic to come in.  Some webmasters feel the need to do this even today and will try to fool the search engines by using text invisible to the human eye.

If you are caught doing this, its goodbye for your much loved website.

Make sure you keep an eye out for things not to do when optimising a site, if you stay on the path of legitimate SEO you will see that your site will be included in the index of any search engine and as a result of that, will see long term benefits.  Just remember to be sensible with your SEO.

Google is a doorway between your company and the many people that are interested in buying your product or services.  If you are ranking high in Google then you can be assured that people will come to your site.

This article Is aimed at new website that are finding it difficult to get into the pages of Google.  The good news is that you have a few options up your sleeve to get listed.

Like many things in SEO these days, there are the right way to do things (White hat SEO) and the wrong way to do things (Black hat SEO).  Edinburgh SEO Services adamantly practice white hat SEO techniques but we would like to talk about some of the wrong ways today to make sure that you don’t mistakenly do anything to your website that may have a negative impact.

Although this first method is not a black hat technique it is never the less close to useless.  As you may or may not be aware, Google has been kind enough to provide us with an area where we can submit our websites to be included in their index.  You can find this page here.

Invite yourself to the Google party by acquiring a link from another website

The unfortunate thing about this service is that it simply puts your website at the end of a queue of other websites that tells Google to crawl.  The trouble is the queue is huge and you could potentially be waiting months to see your site in their index if this is the only method you use.  It is not advised to do this as there are many other legitimate ways to get your site included.

The best way to be included in Google’s index is to create a link from a site that is already included and point it back to your domain.  This will allow the search engine spiders that crawl the websites to find your site a lot quicker than simply submitting your URL to Google.

If you have an external link pointing to your site you will greatly increase your chances of being indexed in Google's search rankings

There are many ways to get links and this SEO company have some of the best resources in finding the best links for your website.  If you want to be included in Google’s index then select from one of our many link building campaigns.  If you need more advice on the subject then let us know, you can either send us an email or give us a call.

Can you scale the Google search engine rankings?

By now you should know the basic process that happens when someone is looking online for a product or service.  The user will enter in a term (often called a keyword) into the search box of their favourite search engine and that will in turn, display a vast array of relevant results to the user.

The unfortunate thing for website owners is that these search engines usually display only ten results each time.  That is a lot of websites not even being noticed by users each and every day.  What are the steps you can take to make sure that your site stands a better chance of being found by the many people searching online?  Well this article should shed light on a few of the positive measures you can take to improve your online visibility.

Implementing the correct SEO campaign is key to your online success and many companies in Edinburgh are already reaping the benefits from hiring an SEO firm to do this for them.

Most business owners invest a small fortune into their web properties, incidentally they fail to plan their strategy in getting targeted search engine traffic to their websites.  Back in the early days, all that was really required to launch a successful site was a nice web design and then maybe submit it to a handful of web directories.  That is not the case any more.

Be ready to see the logo ... often.

Since those days, the internet has of course came a long way and the search engines that demand relevance for users quires and questions are becoming more and more advanced on how they rank the sites in each of their indexes.

These days the owner of a website will need to do a lot of homework if they are to achieve first page rankings.  They must create a website around what people are searching for, this process is commonly referred to keyword research.  They must then create relevant content around that research and promote it through all the relevant means at their disposal.  Sounds tough and it is.  For more on this, take a look at tips for people that need SEO in Edinburgh.

It is also important to note that SEO will always come with some risk, do the wrong thing and the project can go down the tubes.

We will go into a few steps you can take that will improve you search engine rankings in a safe manner and should enable you to eventually get targeted traffic

Remember, Edinburgh SEO Services Can Help You With These Implementations

Have A Clean HTML Code

The search engines love clean program code to read, you will be at a disadvantage if your code was designed in Microsoft Word as this itself, creates very messy HTML code.  Use notepad or DreamWeaver instead.

Have Unique Quality Content

There is a huge benefit to having original content on your site.  First of all it will be what the search engines will read to determine what your site is about and secondly it can be the factor that decides whether or not a visitor wishes to buy anything from you.  Make sure the content is relevant to your service or product and you will be heading in the right direction.

Make Sure Your Tags Are Relevant

There are areas in the code that creates a page which gives big clues to the search engines what your site is about.  Title tags and H tags are very important and if you optimise these correctly the search engines will fall in love with your site.

Internal Linking

This is another area where so many companies fail in their SEO in Edinburgh as they completely forget to create an internal linking structure.  Implementing this will allow the search engine spiders to crawl your site with ease as well as it improves the user experience.

Don’t worry if all this is sounding very foreign to you, help is at hand and if you wish to learn more about SEO and you feel your companies website will benefit from gaining ground in the search engine rankings then by all means give Edinburgh SEO Services a call today.