Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

• On Page SEO
• Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

• Meta Data
• Keyword Usage
• PageRank
• Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

• External Incoming Link Popularity
• Relevance of External Incoming Links
• Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in Google.co.uk which is a positive jump of 153 positions.

To begin with, there are literally hundreds of advantages that we could bring up that all relate to you hiring an SEO company in Edinburgh; however we have decided to stick with 3 of the more important ones for your easy reading pleasure!

Of course, we would always advise you skip to step 4 straight away!

We will talk about the fact that whenever you get an SEO company to optimise your website, you will be able to keep up to date with the latest trends and goings on with search engine optimisation, on top of that you will of course find that by hiring these types of services you will bring more and more customers to your site and last but not least the sheer fact that you are getting someone else to look after the promotion of your website means that you don’t have to!  Thus, saving you some serious time.

Why Hire An SEO Company In Edinburgh?

So let’s get right stuck into it.  You may or may not know this but the world of SEO is constantly evolving; search engines are updating their algorithms on an almost daily basis to bring you (or your customers) the most accurate results for your search query, also known as keywords.  The techniques used to promote one site that were popular over a year ago, have changed and some of them have actually become redundant.  If you decide to make use of an SEO company Edinburgh you will automatically have someone who will be able to inform you of any changes that happen in search engines.

Why is this a good thing?  Well for one it will make sure that you don’t make any mistakes yourself.  Many clients of SEO companies will also do some optimisation of their own on a part time/casual basis, isn’t it good to know that any work you do decide to do wont be in vein or a waste of time?  Of course it is, and if you have a company that is optimising your website, you better make sure they stay on top of the latest trends in search marketing, after all your companies website will be at risk if they do not!

So now you have yourself a professional SEO to advise you on the latest changes you can now sit back and watch them do their magic and bring in more visitors to your website.

At the end of the day this is usually the number one reason anyone would hire an SEO company in Edinburgh, get the site high in the rankings to make sure that more visitors or customers come through to the site.  That said, any SEO firm worth their salt won’t just bring you any old traffic, they should bring you SEARCH traffic!

What is Search Traffic?

The answer to this is simple, search traffic are users who come to your website through search engines after they have inputted their keywords.  Why do you want this kind of traffic?  Again, the answer is simple, search traffic is buying traffic.  Studies prove that if you get visitors from the search engines you are going to see a vastly increased chance of them converting into a sale or an enquiry compared to other kinds of traffic such as a link from another website (i.e. forums or blogs).  Fofr more information on how to get search traffic, read our SEO Edinburgh keyword guide.

Ok, so you have hired an SEO company in Edinburgh to promote your site, with that you have your very own internet marketing advisor to keep you on the straight and narrow in terms of ethical SEO techniques.  You also have a company that are dedicated to getting you more and more internet search traffic to your homepage.

What Other Benefit Can Hiring An SEO Company Bring?

Well now that you have someone else doing all that for you, you can now dedicate more of your precious time to build on and improve your business in the offline world.  After all your business won’t run by itself!

If you are interested in hiring an SEO company in Edinburgh, contact us with your information.  We are confident that you will be happy with not only our prices but the results we can bring to your website.

It is a scary thought that this can indeed happen and has happened to some major websites.  It is therefore paramount that you learn from the mistakes of others and make sure you follow each of the search engines guidelines and make sure you only follow legitimate ways of optimising your site.

Lets face it, the ranking of your site is pretty much the most important aspect of your online presence.  We have discussed before that having a pretty site is great, but what is the use if no one ever gets the opportunity to find it?

If you have implemented a successful SEO campaign or are in the middle of doing so, make sure you follow these 3 vital points on what not do to when promoting your site for the search engines.

Never Spam

If you are unaware of the definition of spam please read Wikipedia’s brilliant article on it.  Basically, if your website is found out to be spamming or spammy in nature, Google, Yahoo and Bing are not going to index you for very long.

Implementing spam can negatively affect your sites rankings. It can however, positively affect your sandwich.

The way the search engines define spam changes frequently and it is always a good idea to educate yourself on this subject just to make sure you are following the correct path.

If your site does get caught for spamming then not only will you be de-indexed you may find that your domain gets blacklisted and will therefore be banned forever!

Never Use Frames

Again if you are unaware of what these are please visit this explanation on why you should not use frames.  For search engines to crawl your site they send out spiders.  This is essentially a computer program that trawls all the pages on the web.

Using frames to construct your site will have a bad effect on search engine optimisation

Currently, these spiders cant read websites that use frames so if you are using them then you are at a major disadvantage over your competition.

Don’t Use Invisible Text To Stuff Keywords Into Your Content

If you want to rank high you better be willing to write unique quality content.  Long gone are the days that you could simply submit a list of keywords to your page and sit back and wait for the traffic to come in.  Some webmasters feel the need to do this even today and will try to fool the search engines by using text invisible to the human eye.

If you are caught doing this, its goodbye for your much loved website.

Make sure you keep an eye out for things not to do when optimising a site, if you stay on the path of legitimate SEO you will see that your site will be included in the index of any search engine and as a result of that, will see long term benefits.  Just remember to be sensible with your SEO.

Google is a doorway between your company and the many people that are interested in buying your product or services.  If you are ranking high in Google then you can be assured that people will come to your site.

This article Is aimed at new website that are finding it difficult to get into the pages of Google.  The good news is that you have a few options up your sleeve to get listed.

Like many things in SEO these days, there are the right way to do things (White hat SEO) and the wrong way to do things (Black hat SEO).  Edinburgh SEO Services adamantly practice white hat SEO techniques but we would like to talk about some of the wrong ways today to make sure that you don’t mistakenly do anything to your website that may have a negative impact.

Although this first method is not a black hat technique it is never the less close to useless.  As you may or may not be aware, Google has been kind enough to provide us with an area where we can submit our websites to be included in their index.  You can find this page here.

Invite yourself to the Google party by acquiring a link from another website

The unfortunate thing about this service is that it simply puts your website at the end of a queue of other websites that tells Google to crawl.  The trouble is the queue is huge and you could potentially be waiting months to see your site in their index if this is the only method you use.  It is not advised to do this as there are many other legitimate ways to get your site included.

The best way to be included in Google’s index is to create a link from a site that is already included and point it back to your domain.  This will allow the search engine spiders that crawl the websites to find your site a lot quicker than simply submitting your URL to Google.

If you have an external link pointing to your site you will greatly increase your chances of being indexed in Google's search rankings

There are many ways to get links and this SEO company have some of the best resources in finding the best links for your website.  If you want to be included in Google’s index then select from one of our many link building campaigns.  If you need more advice on the subject then let us know, you can either send us an email or give us a call.

Can you scale the Google search engine rankings?

By now you should know the basic process that happens when someone is looking online for a product or service.  The user will enter in a term (often called a keyword) into the search box of their favourite search engine and that will in turn, display a vast array of relevant results to the user.

The unfortunate thing for website owners is that these search engines usually display only ten results each time.  That is a lot of websites not even being noticed by users each and every day.  What are the steps you can take to make sure that your site stands a better chance of being found by the many people searching online?  Well this article should shed light on a few of the positive measures you can take to improve your online visibility.

Implementing the correct SEO campaign is key to your online success and many companies in Edinburgh are already reaping the benefits from hiring an SEO firm to do this for them.

Most business owners invest a small fortune into their web properties, incidentally they fail to plan their strategy in getting targeted search engine traffic to their websites.  Back in the early days, all that was really required to launch a successful site was a nice web design and then maybe submit it to a handful of web directories.  That is not the case any more.

Be ready to see the logo ... often.

Since those days, the internet has of course came a long way and the search engines that demand relevance for users quires and questions are becoming more and more advanced on how they rank the sites in each of their indexes.

These days the owner of a website will need to do a lot of homework if they are to achieve first page rankings.  They must create a website around what people are searching for, this process is commonly referred to keyword research.  They must then create relevant content around that research and promote it through all the relevant means at their disposal.  Sounds tough and it is.  For more on this, take a look at tips for people that need SEO in Edinburgh.

It is also important to note that SEO will always come with some risk, do the wrong thing and the project can go down the tubes.

We will go into a few steps you can take that will improve you search engine rankings in a safe manner and should enable you to eventually get targeted traffic

Remember, Edinburgh SEO Services Can Help You With These Implementations

Have A Clean HTML Code

The search engines love clean program code to read, you will be at a disadvantage if your code was designed in Microsoft Word as this itself, creates very messy HTML code.  Use notepad or DreamWeaver instead.

Have Unique Quality Content

There is a huge benefit to having original content on your site.  First of all it will be what the search engines will read to determine what your site is about and secondly it can be the factor that decides whether or not a visitor wishes to buy anything from you.  Make sure the content is relevant to your service or product and you will be heading in the right direction.

Make Sure Your Tags Are Relevant

There are areas in the code that creates a page which gives big clues to the search engines what your site is about.  Title tags and H tags are very important and if you optimise these correctly the search engines will fall in love with your site.

Internal Linking

This is another area where so many companies fail in their SEO in Edinburgh as they completely forget to create an internal linking structure.  Implementing this will allow the search engine spiders to crawl your site with ease as well as it improves the user experience.

Don’t worry if all this is sounding very foreign to you, help is at hand and if you wish to learn more about SEO and you feel your companies website will benefit from gaining ground in the search engine rankings then by all means give Edinburgh SEO Services a call today.