A visual history of SEO on a grand scale!

This is the nature of the beast but essentially, throughout the age of the internet, to optimise a website we must do two things:

• On page SEO
• Off Page SEO

If you concentrate on these factors you will always see a benefit to your search rankings.  Edinburgh SEO Services always optimise our clients sites using trusted white hat methods of search engine optimisation.  That way it ensures that you will see maximum return on your investment as well as it paying off in the long term.

What colour hat does your SEO wear?

On page SEO consists of making sure that your meta data is correct, making sure you have the best descriptions for the search engines and that you are using the correct keywords throughout the content of your site.

Off page SEO is very important.  This is where you need to promote your site so that you can get the visitors from each of the search engines.  This is done by pointing links to your website from good quality, authorities websites that relate in topic to yours.  This is often known as search engine marketing but we like to keep things simple and call it “Link Building”.

Getting websites to link to your site can be tricky but fortunately for you that is exactly what Edinburgh SEO Services can do for you.  Simply go to our SEO services page to find out more about our link building campaigns that could benefit your site.

Google is a doorway between your company and the many people that are interested in buying your product or services.  If you are ranking high in Google then you can be assured that people will come to your site.

This article Is aimed at new website that are finding it difficult to get into the pages of Google.  The good news is that you have a few options up your sleeve to get listed.

Like many things in SEO these days, there are the right way to do things (White hat SEO) and the wrong way to do things (Black hat SEO).  Edinburgh SEO Services adamantly practice white hat SEO techniques but we would like to talk about some of the wrong ways today to make sure that you don’t mistakenly do anything to your website that may have a negative impact.

Although this first method is not a black hat technique it is never the less close to useless.  As you may or may not be aware, Google has been kind enough to provide us with an area where we can submit our websites to be included in their index.  You can find this page here.

Invite yourself to the Google party by acquiring a link from another website

The unfortunate thing about this service is that it simply puts your website at the end of a queue of other websites that tells Google to crawl.  The trouble is the queue is huge and you could potentially be waiting months to see your site in their index if this is the only method you use.  It is not advised to do this as there are many other legitimate ways to get your site included.

The best way to be included in Google’s index is to create a link from a site that is already included and point it back to your domain.  This will allow the search engine spiders that crawl the websites to find your site a lot quicker than simply submitting your URL to Google.

If you have an external link pointing to your site you will greatly increase your chances of being indexed in Google's search rankings

There are many ways to get links and this SEO company have some of the best resources in finding the best links for your website.  If you want to be included in Google’s index then select from one of our many link building campaigns.  If you need more advice on the subject then let us know, you can either send us an email or give us a call.

One of the more difficult part of SEO or search engine marketing for that matter, is trying to make sense of the algorithms the search engines are using.  Companies in Edinburgh are now beginning to understand the Basics of SEO and are familiar with terms such as keyword research, title tags, exchanging links and quality content.  It can be frustrating when you think you know all there is to know about optimising a site and then the guys at Google decide to change a few things equating to you having to adapt your site to survive.

Do you know the steps to the Google dance??

There is of course method to the madness, one may get frustrated and scrutinise what Google and the rest are up to and why they keep changing things.  Firstly, like any business, they will continue to grow and get better at what they do on a daily basis.  And secondly, the search engines need to obey their masters the user, the results they display after a user has queried a keyword must be relevant otherwise that user will stop drawing on their search service and move on to a competitor.

The fact is with all the thousands of websites out their vying for top spot and trying to out do there competitors, the search giants such as Yahoo, Bing and Google are pretty much destined to keep changing things to make sure their users are displayed the most accurately relevant results.

This is a key point because it is important to understand that they are not changing things to annoy website owners, merely to satisfy their users that search on their technology.

It is pretty obvious that if you browse to a search engine just now you will see how user friendly they are.  This is a huge clue for everyone out there that is doing SEO in Edinburgh and beyond, if you concentrate on the user experience you should do well.  This is of course just one part of the puzzle but it’s certainly a big aspect of a successful website, give them what they want.

Now how do you give the user exactly what they want?  Well here are a few pointers that will certainly help in the quest of your site to become a great user experience.

For Better Search Engine Marketing In Edinburgh Follow This Advice

Get help from other sites: Think of that coffee you had in the book shop, 2 separate businesses heling each other in a positive way.  It is also quite smart to do this with your website, you can be really creative in setting up business partnerships and we are sure there are plenty to approach in Edinburgh.

Optimise single pages on your site: Instead of only optimising your homepage, make sure that other pages on your site are optimised.  This is beneficial if you have certain pages talking about specific products or services.  If you can get the user to bypass the homepage and go straight to your optimised landing page for a particular product then you will defiantly see an increase in conversions.

Try writing a few Press releases: Make sure you write an article between 500 to 1000 words in length and talk about the benefits of your product.  Article marketing can be great and this will get whatever it is you are selling out to a larger audience and increases the chances of your site being found.

Submit your website to directories: This is a legitimate way of getting a link back to your website and we all know that links give your website strength, the more links the better.

Make sure you use anchor text: A link that uses anchor text will give you a bigger benefit in the rankings than plain link such as your URL.  An example of anchor text can be seen in the paragraph below.

Search engine marketing, dont you just love it!?

If you follow those basic tips on search engine marketing then you are once step closer to a better site, remember the search engines only wish to display relevant results in their listings, if you require any help with this get in touch with Edinburgh SEO Services now and we can have a chat.