Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

• On Page SEO
• Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

• Meta Data
• Keyword Usage
• PageRank
• Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

• External Incoming Link Popularity
• Relevance of External Incoming Links
• Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in Google.co.uk which is a positive jump of 153 positions.

If you hire an SEO company in Edinburgh chances are you wont encounter these problems as they should all be competent at their jobs.  However, many business owners in Edinburgh feel that they can optimise their own site, sometimes they can, sadly in most cases they cant and run the risk of banning their site completely from the search engines.

SEO can be risky business if handled by someone with little knowledge on the subject.

For those that are trying to optimise their site, you should ask yourself why you are doing it.  The answer of course should be to increase the amount of targeted visitors that have a potential to convert into a sale for the company.  If its not that, then the whole point of starting up a business website is gone.

We should all know that being on the search engines and ranking well organically for terms that are relevant to your site is pretty much like free advertising.  It has been said many times before that SEO can be considered the missing link between a business and a successful business.  SEO will allow you to find more customers as well as being a potential branding tool.

Not many people can find negative ways to describe the impact SEO has had for companies in Edinburgh, however there are negative ways we could describe the methods used by people to get their site ranked.  Unfortunately, many business owners who decide to implement their own SEO campaign can fall into this trap.  Its not intentional, its simply because they didn’t know what the impact would be for what they were doing.

If you are implementing your own SEO campaign then hopefully the following may save you some heartache down the road.

Make sure you get the basics of SEO right to avoid any heartache.

The Use Of Keywords In Search Engine Optimisation

The search engines these days are becoming more advanced in the way they read and understand text on web pages.  However, they are still just a robot and can be fooled by humans.  Some people will insist on adding keywords to their site in the hopes that the search engines will love it, however they are forgetting about the visitor experience.

If a visitor comes to your site and sees badly written content they will simply leave and return never again!  We at Edinburgh SEO Services aim to have your sites written for humans first and foremost and the search engines second.

Remember To Use Meta Tags For Better Search Engine Optimisation

For those that are unfamiliar with meta tags, they are simply pieces of code in HTML format that are used by either a web designer or the software that was used to create your site.  Optimising these tags will be a great way of improving your on page SEO.

Many web designers don’t have a good knowledge on SEO and tend to apply the meta data without thinking about ranking the site.  Fortunately this information is easy to change and change them you should as it can have a significant impact on your rankings.

Those are just a couple of the ways in which you should take care when optimising your site.  If at all you don’t feel comfortable doing this sort of thing then please get in touch, also visit our SEO services page as it aims to give you higher rankings with a touch of a button.

A visual history of SEO on a grand scale!

This is the nature of the beast but essentially, throughout the age of the internet, to optimise a website we must do two things:

• On page SEO
• Off Page SEO

If you concentrate on these factors you will always see a benefit to your search rankings.  Edinburgh SEO Services always optimise our clients sites using trusted white hat methods of search engine optimisation.  That way it ensures that you will see maximum return on your investment as well as it paying off in the long term.

What colour hat does your SEO wear?

On page SEO consists of making sure that your meta data is correct, making sure you have the best descriptions for the search engines and that you are using the correct keywords throughout the content of your site.

Off page SEO is very important.  This is where you need to promote your site so that you can get the visitors from each of the search engines.  This is done by pointing links to your website from good quality, authorities websites that relate in topic to yours.  This is often known as search engine marketing but we like to keep things simple and call it “Link Building”.

Getting websites to link to your site can be tricky but fortunately for you that is exactly what Edinburgh SEO Services can do for you.  Simply go to our SEO services page to find out more about our link building campaigns that could benefit your site.

SEO takes time and you defiantly need to be patient when it comes to seeing actuall progress.  This is all part and parcel of industry and it is something we all have to deal with, even though we all want results yesterday.

Many of our clients will ask us when exactly they should expect to see the results of the search engine optimisation we do, we always answer this in the same way – “you must be patient!”.

With marketing efforts such as SEO, it will always take a good amount of time before you see the results, half the battle is being patient and having your eye on the main goal.

So How Long WIll It Take Your Site To Rank Using Search Engine Optimisation?

Search engine optimisation is more of a marathon than a sprint. Do you have the stamina to see it through?

This of course will always depend on many different factors at play.  One of the main factors will be your keyword research and selection, making sure that the keywords you pick are in line with what your perfect visitor would type into each of the search engines, as well as the competition for that specific keyword.  Simply put, the less competition, the quicker you should rank.

You do have the choice of organic rankings and paid rankings.  With paid rankings you will see that your website should rank for various terms a lot quicker than organic SEO, the disadvantage is that it will cost you on a regular basis as you are paying for each visitor to find your site.  With organic SEO, once your site is optimised, you get the visitor for free.  Basically, once the job of improving your website organically has been achieved, the majority of the work has been done.

You will need to keep on top of what the competition are doing and you will also need to make sure you are targeting the correct keywords for maximum benefit, but this is a low level task and if you keep on top of your websites stats you will always be prepared for any changes you may need to take.

We at Edinburgh SEO Services feel that one of the best reasons to improve your organic search rankings is that you will be improving your online presence at minimum cost.

Search engine optimisation is time consuming, this Is a fact we cant get away from.  It is a time consuming process that has huge benefits in the long run, just remember that your online success will be slow but secure with organic SEO.

You will need patience with your SEO campaign, remove all clocks from your natural eye line immediately!

Patience is the key to organic search engine rankings but we at Edinburgh SEO Services have that in abundance because we have seen time and again many of our clients reap the rewards of an organic SEO campaign.  If you feel your site can benefit from our SEO services, please get in touch.

Following on from our article regarding on page SEO we will talk a little bit about the importance of your meta data.  Now if this starts sounding like a foreign language to you then simply get in touch and we can explain things a bit further.

Basically, your meta data is something that you should never ignore when you are trying to gain better ranks with on page SEO.  The meta tags are in your control so there is no reason for you not to change them to become more appealing to the search engines.

The most common meta tags that are optimised for better rankings are as follows.

The Title Tag – Possibly The Most Important On Page Search Engine Optimisation Factor

This is considered the most important part of your websites optimisation strategy.  The title tag is accepted by all the major search engines and is a big area where you can inform Google etc what your site is about.  We shall use an example from your favourite Edinburgh SEO agency below.

The title tag is the piece of information across the top of the browser window

The reason why these tags are important is that there are the first thing that the search engine spider will read when it comes to your site as well as being the title for your site in the rank lists you see in the SERP’s.

Make sure your title tag is in line with the content of your site, make sure you make it readable by humans, make sure it contains your keywords but don’t overdo it!  Just try and follow the rule of creating an eye-catching relevant title and you will do well.

The Description Tags Are An Internet Marketing Oppertunity Not To Be Missed

At the time of this writing, a vast majority of the search engines still use the meta description as a factor when ranking various websites.  This tag is nowhere near as important as the title tag but should still not be overlooked and should always contain 1 or 2 keywords you are hoping to target.

The Keyword Tag No Longer Usefull In SEO

This tag is not really all that important and recently Google announced that they no longer use this tag as a factor when ranking sites.  The jury is still out on whether Yahoo or Bing do so if you wish to get traffic from those sites then you may as well optimise the meta keywords for those search engines.  The reason for the lack of effectiveness of this tag is due to it being abused by spammer’s keyword stuffing it.

And that wraps up our shortest ever post.  Remember if you require your Meta data to be looked at by a professional then visit our page on the various ways to optimise a site, you will find on page optimisation as an option there.  As was stated before, if you have any further questions for on page search engine optimisation, then send Edinburgh SEO Services a question.  We are always more than happy to help.

So Mr CEO, why dont you bother with on page seo for your website?

Dont be in the dark like this bemused chap, on on page SEO is essential for your website!

We at Edinburgh SEO services believe that website design is defiantly an important factor in the success of your business online, however we do believe its not the most important factor.  Can you guess what we think is?

Organic Search Engine Optimisation Is The Most Important Factor In Your Online Success

It is search engine optimisation that will get people to visit your site, they will find you on the search engine when they are looking for the product or service you offer.  They find your site they buy your product, they don’t find your site they don’t buy your product.

We all know the process, search for something on any major search engine and be displayed results in their thousands.  The fact is the vast majority of people that execute this process will only ever click the top 3 pages on the 1^st page.  If they can’t find what they are looking for from them, they will usually just enter another search.

The sites that are below the top 3 will more times than most go unnoticed by the search engine user.  So what should you do if you find that your website is one of the many that are sitting at the lower positions of the SERP’s?  That’s right, you can hire a search engine optimisation agency to improve your organic rankings.

There are many different ways to optimise your website for search engines and one of those ways is to change a few things on each of the actual pages of your site.  If you take the time to optimise each of the pages on your domain, you will see that your entire site will get stronger and will start ranking for more and more terms.

If you make sure you are in control of the following 3 on page SEO factors of your site you should be able to see a benefit with your online rankings.

For Better SEO Make Sure You Have a Healthy Internal Link Structure

Make sure you have a healthy internal link structure for your website.

The search engines love websites that they can crawl easily, the way they do this is by following the links on each page.  Make sure you have a good internal linking structure and point links from certain pages to others.

When creating the links make sure you use text as the link and not the URL, this is called anchor text and it is helping the search engines understand what your page is about.  There are many examples of anchor text on this site, feel free to hunt them out and implement a similar structure on your site.  You will only see a benefit in doing so.

Don’t have too many external links

Besides external links being a gateway for visitors of your site to leave to another domain, external linking could have a negative impact on your PageRank (If you are not sure what PR is, read our article on how to improve your PageRank) if you link out to websites with low authority.  It is however advised that you do contain some external links on your site as this appears more natural, just make sure that they are in locations on your site that will not allow you from losing a targeted buyer.

Make sure you optimise your site for targeted keywords

Make sure that all the pages on your domain mention the terms in which you expect a visitor to search for.  Take this site for example, this is targeted for people with a need to hire an SEO company in Edinburgh therefore the site will be optimised around terms like these.  For more information on this, there are many resources online that give advice on keyword research.

Again make sure it is done naturally and make sure it is all good content you are putting on your site.  If you don’t you will be penalised.

If you require more information regarding on page SEO and how it can benefit your business then please get in contact with Edinburgh SEO services, we are always more than happy to help out.