February 9, 2010 in Blog by Admin

SEO Edinburgh – The Keyword Research Phase

This is our second part in our series in how to rank for keywords.  If you have read the first part you will have know that we have chosen the term “SEO Edinburgh” as the keyword we would like this website to rank high in the search engines for.  As was mentioned in the last part, this information should be useful to any business owner as you can learn how we go about achieving high positions in the organic SERP’s.  You can then decide if you wish to do this yourself or failing that let us do the hard work for you.

Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

• On Page SEO
• Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

• Meta Data
• Keyword Usage
• PageRank
• Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

• External Incoming Link Popularity
• Relevance of External Incoming Links
• Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in Google.co.uk which is a positive jump of 153 positions.

October 7, 2009 in Blog by Admin

More SEO Tips To Avoid Unless You Want Your Website Banned From Google, Bing & Yahoo!

This follows on from our previous post on deindexed sites.  In that we talked about the scary fact that if you decide to start using unethical or black hat methods to promote your site, you will be at great risk of getting your website removed from all the search engines.  And nobody wants that! Read more »

October 7, 2009 in Blog by Admin

Keep Your Search Engine Optimisation Campaign A Simple one

Search engine optimisation is all theory based.  It is theory based because the search engines will never release the exact information on how their algorithms work.  Why would they?  If they did such a thing spammers would certainly take advantage of the precise formula and flood the rankings with poor quality sites. Read more »

October 6, 2009 in Blog by Admin

Search Engine Optimisation Is A Marathon, Not a Sprint.

If you are in the process of optimising a website for the search engines, or if indeed you have managed to hire an SEO agency to do the work for you, you may be wondering when you will start to see a positive impact on where your website is situated on the rankings. Read more »

October 6, 2009 in Blog by Admin

Using Your Meta Data For On Page SEO

This has to be one of the smallest posts we have done here at Edinburgh SEO services but we think it is useful nonetheless.  Besides, don’t good things come in small packages?

Following on from our article regarding on page SEO we will talk a little bit about the importance of your meta data.  Now if this starts sounding like a foreign language to you then simply get in touch and we can explain things a bit further. Read more »

October 5, 2009 in Blog by Admin

Essential On Page SEO For Your Edinburgh Business Website

Make no mistake, the Edinburgh SEO scene is alive and well however there seems to be a theme with some unfortunate companies in Edinburgh and how they handle their online presence.  They will firstly pay a huge amount of money to get a nice looking site created and will then slowly but surely become frustrated that there lovely looking site struggles to get any visitors.  Read more »