How Do You Improve Your PageRank?

If you are unaware of what PageRank is then it is advises you do some research on the subject.  Below is a brief summary on it and how it can improve your site.

A happy way to illustrate a basic PageRank structure, just look at their wee happy faces!

Each and every web page on the net will be assigned a PageRank by Google, that is ones that are indexed in Google’s database.  This PageRank is calculated on a secretive algorithm used by Google and it determines the importance and authority of your domain and the pages within it.

The pages on your website are ranked on a scale of 0 to 10, with 0 being the weakest and 10 being the strongest.  To improve the PageRank on your websites you should concentrate on your link structure, both internally and externally.

To give you a better idea on how PageRank works lets say that this site Edinburgh SEO Services manages to get a link from another website, we will get some of the PageRank from that external site to this domain.  The external site will usually not see a negative impact on their rank, unless of course they link out to what is known as a bad link neighbourhood or to a lot of de-indexed or banned sites.

Don’t allow links from bad neighbourhoods ruin your SEO campaign

Lets look at the example in a little bit more detail now, say your favourite SEO agency in Edinburgh (us!) manages to get a nice PageRank of 5 and they link out to a brand new website, there will be a good chance that the site that received the link will get a good amount of PageRank passed to their site.  Basically, the more links your website receives from high PageRank pages, the better your site will perform in the search engine rankings and will gain more authority in the eyes of Google.

This is search engine optimisation and nothing is usually that straightforward and its not, if your favourite SEO company in Edinburgh (us again!) had a page rank of five yet had thousands of links pointing to external sites from that page, then the percentage of PageRank passed to the external sites will be greatly diluted.

So, how do you improve the PageRank of your website?  Make sure you do it the right way and as such make sure you avoid these common mistakes made by beginners.

When ever you are exchanging a link with a site, have a look at the amount of external links they have on not only the page but the entire domain.  Remember Google, Yahoo and Bing don’t link adult sites, betting websites and link pages that have hundreds of non relevant links on them.  Don’t try to exchange any links with these types of sites as you may see a negative impact in the rankings.

Other things that could have a negative impact on your PageRank are if you are linking out to external sites that are considered by the search engines to be in a bad neighbourhood or those that are no longer in the index of the search engines.  Most of the time you will not see a huge negative impact however you defiantly wont see any benefits so its usually not even worth it.

Whenever you are linking out to an external website, make sure that it is still an active website i.e. does it get updated often etc, make sure that the link will provide your visitors with a useful resource for their queries (again this comes down to relevance) and lastly make sure that is a good site with quality information on it.  Once you understand page rank read our other search engine optimisation tips, this too will help in the over all rank of your site.

How Often Does PageRank Update?

Although page rank is measured in real-time, Google only update the score of sites once every 3 to 6 months, probably due to them not wanting websites owners to game their system.

If you are looking to improve the PageRank of your website you will need to build links and take a good look at your internal linking structure.  We offer one of the most comprehensive link building service anywhere in the UK and our rates blow other SEO companies in Edinburgh out the water.  If you are interested then make sure you give Edinburgh SEO Services a call.

This results in a vast number of people such as yourself having great websites, captivating content and eye-candy graphics.  Once you have got to that stage, the next step is to make sure you have targeted visitors to your website.

As a brand spanking new website owner, you should not think that every single person out there with an internet connection will understand just how amazing your website is.  The internet is crowded with sites offering services & products that are no doubt similar to yours yet there are only 10 spaces on the front page of Google’s organic search listings.

Random example of the keyword "new car", 189 million competing websites for that term. Thats a lot of competition!

Great, But What Has That Got To Do With Search Engine Optimisation For Edinburgh Based Companies?

When the competition is so tough, what should your plan of action be to make your website stand out from the crowd and be noticed?

The question should actually be – how can you attract internet search engine traffic to your website?

It is these days, common knowledge to know that if you have a specific requirement for a product or services then you are very likely to find what you need on the internet or to be more precise, the search engines.

This is because the search engine is the modern day tool in which people use to locate whatever it is they need.  If an individual searcher is using a particular keyword or phrase, they will be confident in having a selection of different websites appear related to their query.

An example of this could be that someone is doing research on SEO companies in Edinburgh.  They would go to the search engines such as Google, Yahoo & Bing and type in a query (keyword) such as “Edinburgh SEO”, “SEO agency Edinburgh” or “search engine optimisation in Edinburgh”.  The search engine that the user is querying will display a list of many pages containing information on SEO companies in Edinburgh.

This is great for the searcher as it gives them an abundance of information to select, not so great for the many competing websites as it is a known fact that the higher up the search engine ranking pages (SERP’s) you go the more click through your site will achieve and thus bring you more and more targeted visitors.

The hard part is getting to the top and if you are ever going to successfully achieve high rankings for your Edinburgh based business then you are either going to have to seriously study SEO or hire someone who has.

Now is this fellow waving at us or at the big letters? Either way he looks happy!

If you are not at a point where it is feasible for you to hire an SEO in Edinburgh to promote your site, you can follow these tips to ensure that you will see an improvement in your organic search rankings one way or another.

Choose Keywords Around What You Think A Searcher Will Type

There is no point in having a site full of content that makes no sense to what you are selling or offering.  A good exercise for this is to imagine yourself as a search engine user that has a requirement for what your business is providing, what would you type to find a website that offers your product?  Optimise your site around possible search terms (keywords) the potential visitor will use.

Make Sure You Create Links To Your Website

The search engines think of links to your website as little votes of appreciation from other sites, the more links (or votes) you have, the higher up the results you will go.  If you manage to get links from authoritative relevant sites, you should see a huge increase in position.

Fill Your Website With Lots Of High Quality Engaging Content

The information on your site will play an important role in the ranking of your website.  Make sure you are offering a good level of quality in your writing and make sure that you are answering the visitors query.

On top of that, the more content you have the more you will be able to fit in relevant keywords in a natural and flowing way.  A website will rank a lot better if it talks about a certain subject in a readable manner when compared to a site that simply has a list of user targeted keywords.

If you require any more information on SEO and are in need of hiring an SEO agency in Edinburgh get in contact with Edinburgh SEO Services to talk about your requirements in detail.