The main aim for this site in the begining was to target local business within Edinburgh with a need for SEO to improve their own websites position in the organic rankings of the main search engines.

The main keyword that we chose to focus on to target this business was “SEO Edinburgh“.  You can see our results in the timeline below.

We have achieved high rankings for the following keywords:

• SEO Edinburgh
• Edinburgh SEO
• SEO Company
• SEO Companies
• SEO Agency
• SEO Agencies
• Edinburgh SEO Services
• Edinburgh SEO Companies
• Internet Marketing Edinburgh
• SEO Scotland
• Web Design Edinburgh
• Website Content
• PPC Edinburgh
• Web Hosting Edinburgh

We can do the same for your website, no matter what industry you are in.  Don’t believe us?  Listen to what some of our clients have to say here.

Or simply call us free on 0845 409 7019 to discuss your specific requirements.

If you are new to SEO then, in short, it is a way in which you can improve the way your website ranks on the search engines. The higher you are in the results pages, the more likely it is that you will see more visitors come to your website.

Of course, if you own a website that sells a product or service then you can turn these visitors into sales. That is why many local businesses are hiring our services to do SEO in Edinburgh; the work we provide gives them great results with their online properties.

Its by the simple process of SEO and internet marketing, we can work towards minimizing companies expenditure and aim to increase the profits of your organisation. A well planned and thought out search engine optimisation strategy should always increase the amount of sales you make online as well as expand and grow your business.

Is your site performing the way it should be in the SEO rankings?

We would like to break down the advantages of SEO in Edinburgh even further to make sure you understand the benefits this could bring to your business.

Increase Your Sales And Revenue

Applying straightforward, legitimate and safe SEO techniques to your website, we aim to boost the sales and revenue for your Edinburgh based business. We only optimise your site so it gets targeted buying traffic, ready to make a purchase online, we can do this by extensive keyword research for your industry. The more sales and revenue your site brings the bigger your company will grow.

Nationwide & Global Reach

Although we target the Edinburgh area first and foremost for most our clients, we also work on reaching the top spots for all locations in the UK and internationally too. If your business operates outside of Edinburgh or has long term goals to push to the global marketplace, we can help. In fact we have many clients who target specific regions abroad and we are continuing to bring success to them through the top rankings we can provide them.

Saves You and Your Company Precious Time

By hiring search engine optimisation in Edinburgh for your company you will be saving yourself the time it takes to implement the work for yourself. Ask anyone in the SEO business, getting organic rankings takes a lot of time and effort, by handing over the responsibility to Edinburgh SEO Services you are saving yourself a lot of time. Time that could be better used targeting other areas of your business such as increasing company productivity or quality control.

Saves You Money

That’s right; we saved the best till last. By having a website that appears in the top positions in Google, Yahoo & Bing you are advertising your website and your company to targeted visitors 24 hours a day for Free! By applying an SEO campaign to your website you can be ranking high and taking in all the free traffic that your site deserves.

Why Should You Use SEO in Edinburgh?

If you want to get targeted visitors to your companies website on a daily basis then you can. Edinburgh SEO Services can apply a successful campaign to your site and in time you should start to see the benefits of having a successful website for your business. Get in touch with us today on (Free phone) 0845 409 7019 and you will see the benefits that search engine optimisation in Edinburgh can bring.

Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

• On Page SEO
• Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

• Meta Data
• Keyword Usage
• PageRank
• Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

• External Incoming Link Popularity
• Relevance of External Incoming Links
• Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in Google.co.uk which is a positive jump of 153 positions.

To begin with, there are literally hundreds of advantages that we could bring up that all relate to you hiring an SEO company in Edinburgh; however we have decided to stick with 3 of the more important ones for your easy reading pleasure!

Of course, we would always advise you skip to step 4 straight away!

We will talk about the fact that whenever you get an SEO company to optimise your website, you will be able to keep up to date with the latest trends and goings on with search engine optimisation, on top of that you will of course find that by hiring these types of services you will bring more and more customers to your site and last but not least the sheer fact that you are getting someone else to look after the promotion of your website means that you don’t have to!  Thus, saving you some serious time.

Why Hire An SEO Company In Edinburgh?

So let’s get right stuck into it.  You may or may not know this but the world of SEO is constantly evolving; search engines are updating their algorithms on an almost daily basis to bring you (or your customers) the most accurate results for your search query, also known as keywords.  The techniques used to promote one site that were popular over a year ago, have changed and some of them have actually become redundant.  If you decide to make use of an SEO company Edinburgh you will automatically have someone who will be able to inform you of any changes that happen in search engines.

Why is this a good thing?  Well for one it will make sure that you don’t make any mistakes yourself.  Many clients of SEO companies will also do some optimisation of their own on a part time/casual basis, isn’t it good to know that any work you do decide to do wont be in vein or a waste of time?  Of course it is, and if you have a company that is optimising your website, you better make sure they stay on top of the latest trends in search marketing, after all your companies website will be at risk if they do not!

So now you have yourself a professional SEO to advise you on the latest changes you can now sit back and watch them do their magic and bring in more visitors to your website.

At the end of the day this is usually the number one reason anyone would hire an SEO company in Edinburgh, get the site high in the rankings to make sure that more visitors or customers come through to the site.  That said, any SEO firm worth their salt won’t just bring you any old traffic, they should bring you SEARCH traffic!

What is Search Traffic?

The answer to this is simple, search traffic are users who come to your website through search engines after they have inputted their keywords.  Why do you want this kind of traffic?  Again, the answer is simple, search traffic is buying traffic.  Studies prove that if you get visitors from the search engines you are going to see a vastly increased chance of them converting into a sale or an enquiry compared to other kinds of traffic such as a link from another website (i.e. forums or blogs).  Fofr more information on how to get search traffic, read our SEO Edinburgh keyword guide.

Ok, so you have hired an SEO company in Edinburgh to promote your site, with that you have your very own internet marketing advisor to keep you on the straight and narrow in terms of ethical SEO techniques.  You also have a company that are dedicated to getting you more and more internet search traffic to your homepage.

What Other Benefit Can Hiring An SEO Company Bring?

Well now that you have someone else doing all that for you, you can now dedicate more of your precious time to build on and improve your business in the offline world.  After all your business won’t run by itself!

If you are interested in hiring an SEO company in Edinburgh, contact us with your information.  We are confident that you will be happy with not only our prices but the results we can bring to your website.

This post will talk briefly about these factors and if you are not already implementing them then now is about time, the sooner you do this the better it will be for your website.

If you wish for Edinburgh SEO Services to help with your online presence you can send us an enquiry or pick up the telephone for a chat.

Use the latest communication device to get in touch with Edinburgh SEO Services

Make sure you have a good keyword density

There are a lot of different theories on this one, some saying that you should not go over a certain percentage of your keyword showing.  We however feel that as long as you have quality content and mention your keyword once or twice within your text, your website should be off to a great start.

Remember the more content you have on your site, the more chance you as the site owner has to contain relevant terms related your keyword which will in turn help the search engines decipher what your website is all about.

It has been discussed before on this site, never spam your keyword into your content.  This can result in your site being de-indexed or even worse, banned for life.

Make sure you choose the correct keywords

It is very difficult these days to try and optimise your website for a single keyword.  Unless of course the keyword is something completely random.  Making sure you optimise your site with the correct keyword research which will save you a huge amount of time and energy.

There is no point in trying to optimise your site for a term that is nigh on impossible to rank on the first page for so get creative and think of other relevant terms with less competition.

Make sure you always have original quality content

The search engines these days have ways of displaying there search results.  They don’t want to display 10 websites with the exact same content for any query typed in by the user.

A way for you to get round this is by always using original quality content on your sites.

Make sure you have a healthy link building campaign

Links are what will send your website higher and higher in the rankings.  With the proper links you will see huge benefits to your sites.  If you are receiving or sending links to websites that are found to be in a “bad neighbourhood” then your site will unfortunately get penalised.

The simple rule to follow is only send and receive links to and from quality websites.  This will ensure that you remain on good terms with Google etc

Make sure you use relevant keywords

If you are trying to rank your website for a particular keyword, it may be tempting to repeat that keyword over and over in the content of your site.  This is not ideal.  It is however advised that you use relevant terms instead of keyword repetition.

Lets use this site for example, the main keyword this site will rank for is “Edinburgh SEO Services” but instead of repeating that term 100 times over, the site will be better equipped in the search rankings if it mentions other relevant terms such as “Edinburgh search engine optimisation”, “SEO in Edinburgh” and “Edinburgh SEO company”.

The search engines are getting better at understanding the relationships between certain terms and this is an opportunity for you to take advantage of that in a natural and legitimate way.

Keep on top of the SEO industry

Unlike other industries, the SEO industry unfortunatly does not contain large chimneys

SEO changes every single day, what works today may not be effective tomorrow.  Luckily if you hire Edinburgh SEO services you will have a professional team at hand to do this for you, however if you are trying to maintain your online presence as an individual then it is advised you keep track of the following sites.

http://searchengineland.com/

http://www.seobook.com/

http://www.seomoz.org/

http://searchenginewatch.com/

http://www.seroundtable.com/

http://www.mattcutts.com/blog/

If you would like us to help your websites performance in the organic search rankings then get in contact with Edinburgh SEO Services now.

A visual history of SEO on a grand scale!

This is the nature of the beast but essentially, throughout the age of the internet, to optimise a website we must do two things:

• On page SEO
• Off Page SEO

If you concentrate on these factors you will always see a benefit to your search rankings.  Edinburgh SEO Services always optimise our clients sites using trusted white hat methods of search engine optimisation.  That way it ensures that you will see maximum return on your investment as well as it paying off in the long term.

What colour hat does your SEO wear?

On page SEO consists of making sure that your meta data is correct, making sure you have the best descriptions for the search engines and that you are using the correct keywords throughout the content of your site.

Off page SEO is very important.  This is where you need to promote your site so that you can get the visitors from each of the search engines.  This is done by pointing links to your website from good quality, authorities websites that relate in topic to yours.  This is often known as search engine marketing but we like to keep things simple and call it “Link Building”.

Getting websites to link to your site can be tricky but fortunately for you that is exactly what Edinburgh SEO Services can do for you.  Simply go to our SEO services page to find out more about our link building campaigns that could benefit your site.

Some SEO methods such as keyword research are legitimate ways in promoting your site, these are referred to as “white hat” methods, and there are other ways to promote your site that a less ethical, these methods are called “black hat”.

In search engine optimisation, why cant we all just get along?

Black hat methods of SEO can result in a negative impact on your site and can even result in a total ban on your site in the search engines.  This of course is not good.  Most black hat SEO methods are good for a short term fix however more times that naught they will end up raising a flag on your site to Google and the rest stating that your site has tried to unethically game their system.

Once you understand that there are good methods of SEO and bad methods of SEO you can begin to know the sort of techniques that are best to avoid.

Don’t Move a Page That Already Has PageRank

When you move a web page from one location to another URL, you will be in danger of losing the PageRank of that specific page.  For more information what PageRank is go here, In short, it is authority and you will understand that it is a pretty important thing for your site to have.

The example image found on wikipedia explaining PageRank, looks pretty.

Don’t Have Any Link Exits As It Can Reduce Conversion Rates

Don’t create a page on your site that doesn’t have a link going to another page on your domain.  The major search engines love internal linking structure and by not doing this you are missing out on a relatively easy way to optimise your site.

Do Not Keyword Stuff Your Page

Keyword stuffing is when an owner of a site will cram in as many keywords as possible onto a page in the hopes that it will rank for those terms.  This technique used to work back in the beginnings of the net but now this technique will results in your site being banned from all the major search engines index.

Hidden Links & Text Is An SEO No No!

This is another sure fire way of getting your site de-indexed.  Make sure all links on your pages are visible and make sure the text you use in the content is clear and readable to the human eye.  Not doing so will defiantly raise the red flag and get your site penalised.

Linking Out To Bad Sites Is Poor Internet Marketing Practice

Whenever you create an external link that goes from your site to another, always make sure that the domain you are pointing the link to is a high quality site that has a similar theme as yours and will hopefully complement your visitors.

Unnatural Links Will Harm Your SEO Campaign

If you really want to see a good benefit from receiving links, make sure that you are getting them from relevant web pages with unique high quality content on them.  This will give you a much bigger advantage to that of a link pointing to your site from a link page with little to no relevance.

Make sure you don’t use the same text with all incoming links

Don’t use the same name in your links that point back to your site.  We can use this site as an example of what this means.  If we had a bunch of links pointing to this site that said “Edinburgh SEO Services” then this would seem unnatural.  Instead it is better to have variation in the keywords used, ideally links coming in that said such things as “SEO in Edinburgh”, “Internet Marketing In Edinburgh”, “SEO Agency Edinburgh” and so on, would give much better benefit that just using the same term over and over again.  We will talk more on this type of links in a later post.

It is rather obvious that the online market is growing at an insane pace.  A majority of companies are noticing a difference in how they are attracting customers, in the past a business may have got most of its customers through word of mouth, Yellow Pages or TV advertising.  Now, these same companies are investing heavy in to attracting online visitors through search engines such as Microsoft Bing, Google and Yahoo!

If you go online now, you will find everything from stuffed koala bears to HDTV’s.  Companies these days are focusing their attention in a big way to making cash from transactions on their website.  A lot of people are buying and selling online these days and for you to be one of the successful companies that are selling, you will need to attract more people to your website and currently the best way to do this is through search engine optimisation.

EnLIGHTen yourself with good keyword research for your SEO campaign!

Organic Search Engine Optimisation Sounds easy doesn’t it?

Unfortunately it is not.  To have a successful website you are going to really have to plan, research and think about your strategy to improve your rankings.  It can be the nicest looking site in the world but if it’s not getting any targeted visitors from search engines then it is pretty much useless.

With so many Edinburgh based companies optimising their sites it is becoming harder to get noticed.  In a medium that is rapidly growing like the net, your company will have to really think hard about their online plan, which is why so many are hiring SEO companies in Edinburgh.

Now lets take our tried and trusted example once more, say a user goes to one of the big search engines and types in “Edinburgh SEO”.  The users response after the SERP’s have been displayed are rather predictable, they will click on the websites that appear top of the organic search listings.  The websites that appear on the lower have of the first page or even worse, the second page, hardly every get any traffic from the keyword that the surfer used.

Now as far as you are concerned, being a website owner you will naturally want your website to appear higher in the ranking for search terms (keywords) that relate to your site.  That way you will stand a higher chance of getting a visitor that wishes to make a purchase from you.

This is what organic search engine optimisation is all about.  It aims to help you to command higher positions on the results pages of each of the main search engines.  One of the main ways Google and the rest find their results is through the keywords in the content of each site.

Keyword Research Is Critical For Your Online Success

Choosing the right keywords for your website is critical in its success and they will act as an entry way to your site due to the fact that if you understand the specific terms people are searching for, then optimise your site around those terms (keywords) you will have a higher chance of getting that visitor.

This is why if you are hiring an SEO in Edinburgh (or anywhere else for that matter) that it is crucial you sit down with them and have a chat regarding what keywords you wish to rank for.  It is advised you do this for two reasons, firstly it will make sure you and your SEO agency are singing from the same hymn sheet and lastly with the agencies keyword research expertise, they will give you their own recommendations on what keywords are achievable to rank your website for.  There is no point trying to rank a new website for an ultra competitive keyword term such as “credit cards” the competition is simply too fierce.

Have a discussion with the SEO company and make sure you decide on a set list of keywords that you both agree your target audience will type into the search engines to find a service or product such as your.  Then you should optimise your site by including these keywords into the body of the content on your website.

Make sure you are fully aware what is your site is offering.  If your website is offering a service such as pay per click advertising, then incorporate terms such as “PPC”, “AdWords”, “search engine marketing” and “online advertising as well as many more.  Once both parties are agreed on the keyword selection, you are one giant step closer in the right direction to optimising your website for organic search traffic.

On a final note, the keywords that you enter into the content of your website should appear natural and should not simply be a list of terms you want the site to rank for.  The search engines are getting better at identifying websites with keyword lists such as this and when they do find them, they will de-index them from their listings, your website will be gone forever!

The SEO duck applauds at this insight into keyword research!

Keywords are of course only a part of the puzzle and there are many more factors at play that are determining the rank of websites.  These will be discussed in a later post but for now it is important for you to understand the benefit of good keyword research.  If you are still unsure and feel you need more information then please get in touch and contact Edinburgh SEO services, we are always happy to help out with any SEO problem or issue you may be having.

If you have a website yet are in the dark with regards to optimising your site for Google, Yahoo or Bing then you either have a huge amount of reading to do, or you can hire a professional SEO company to do the work for you.

Make sure you are heading in the right direction with your SEO company

SEO is a job that can be achieved by anyone with a lot of time and a fast internet connection.  To get the desired results for each specific case is however, a complex process and requires a bucket load of time, patience & effort.  If you are able to invest in search engine optimisation for your Edinburgh based business then by all means you should, you will see huge benefits to the way the site will perform.

If, on the other hand, you are a little bit afraid of carrying out and implementing certain SEO tactics and techniques and feel that you don’t have the best know how in this area, it is advised you contact one of the many SEO companies in Edinburgh (preferably Edinburgh SEO Services!).

The Ideal Scenario When Dealing With An SEO Company In Edinburgh

Ideally, when choosing an SEO agency in Edinburgh, you should already have a website that is up and running yet is not performing at the level you feel it should, if this case sounds familiar then it may be a good idea to have a professional SEO take a look at your site.

When you are choosing the right SEO company in Edinburgh be wary of agencies overcharging for their services.  This trade like any has a bad habit of companies taking advantage of their clients lack of knowledge and in some case charge borderline insane prices for search engine optimisation.

Is your SEO agency in Edinburgh burning your money?

What the client will not know is that one SEO agency will be charging thousands of pounds for their services and another agency will be charging half of that, yet both will be doing the exact same work!

Competitive SEO Prices In Edinburgh?  Surely Not!

We like to think that our prices on SEO are very competitive, so competitive in fact that we predict other certain SEO companies in Edinburgh will sharply reduce their prices once they realise that they are being called out for ripping off the customer base.

And on top of that we will always be more than happy to explain our work to clients.  That way it will ensure you that you won’t get your fingers burnt.

If you wish to know more of the work we can do for you, please don’t hesitate to get in contact with Edinburgh SEO services for a free consultation and advice.  We are confident that if you give us the responsibility to optimise your website you will be very satisfied with the results.