How Do You Improve Your PageRank?

If you are unaware of what PageRank is then it is advises you do some research on the subject.  Below is a brief summary on it and how it can improve your site.

A happy way to illustrate a basic PageRank structure, just look at their wee happy faces!

Each and every web page on the net will be assigned a PageRank by Google, that is ones that are indexed in Google’s database.  This PageRank is calculated on a secretive algorithm used by Google and it determines the importance and authority of your domain and the pages within it.

The pages on your website are ranked on a scale of 0 to 10, with 0 being the weakest and 10 being the strongest.  To improve the PageRank on your websites you should concentrate on your link structure, both internally and externally.

To give you a better idea on how PageRank works lets say that this site Edinburgh SEO Services manages to get a link from another website, we will get some of the PageRank from that external site to this domain.  The external site will usually not see a negative impact on their rank, unless of course they link out to what is known as a bad link neighbourhood or to a lot of de-indexed or banned sites.

Don’t allow links from bad neighbourhoods ruin your SEO campaign

Lets look at the example in a little bit more detail now, say your favourite SEO agency in Edinburgh (us!) manages to get a nice PageRank of 5 and they link out to a brand new website, there will be a good chance that the site that received the link will get a good amount of PageRank passed to their site.  Basically, the more links your website receives from high PageRank pages, the better your site will perform in the search engine rankings and will gain more authority in the eyes of Google.

This is search engine optimisation and nothing is usually that straightforward and its not, if your favourite SEO company in Edinburgh (us again!) had a page rank of five yet had thousands of links pointing to external sites from that page, then the percentage of PageRank passed to the external sites will be greatly diluted.

So, how do you improve the PageRank of your website?  Make sure you do it the right way and as such make sure you avoid these common mistakes made by beginners.

When ever you are exchanging a link with a site, have a look at the amount of external links they have on not only the page but the entire domain.  Remember Google, Yahoo and Bing don’t link adult sites, betting websites and link pages that have hundreds of non relevant links on them.  Don’t try to exchange any links with these types of sites as you may see a negative impact in the rankings.

Other things that could have a negative impact on your PageRank are if you are linking out to external sites that are considered by the search engines to be in a bad neighbourhood or those that are no longer in the index of the search engines.  Most of the time you will not see a huge negative impact however you defiantly wont see any benefits so its usually not even worth it.

Whenever you are linking out to an external website, make sure that it is still an active website i.e. does it get updated often etc, make sure that the link will provide your visitors with a useful resource for their queries (again this comes down to relevance) and lastly make sure that is a good site with quality information on it.  Once you understand page rank read our other search engine optimisation tips, this too will help in the over all rank of your site.

How Often Does PageRank Update?

Although page rank is measured in real-time, Google only update the score of sites once every 3 to 6 months, probably due to them not wanting websites owners to game their system.

If you are looking to improve the PageRank of your website you will need to build links and take a good look at your internal linking structure.  We offer one of the most comprehensive link building service anywhere in the UK and our rates blow other SEO companies in Edinburgh out the water.  If you are interested then make sure you give Edinburgh SEO Services a call.

If you have a website yet are in the dark with regards to optimising your site for Google, Yahoo or Bing then you either have a huge amount of reading to do, or you can hire a professional SEO company to do the work for you.

Make sure you are heading in the right direction with your SEO company

SEO is a job that can be achieved by anyone with a lot of time and a fast internet connection.  To get the desired results for each specific case is however, a complex process and requires a bucket load of time, patience & effort.  If you are able to invest in search engine optimisation for your Edinburgh based business then by all means you should, you will see huge benefits to the way the site will perform.

If, on the other hand, you are a little bit afraid of carrying out and implementing certain SEO tactics and techniques and feel that you don’t have the best know how in this area, it is advised you contact one of the many SEO companies in Edinburgh (preferably Edinburgh SEO Services!).

The Ideal Scenario When Dealing With An SEO Company In Edinburgh

Ideally, when choosing an SEO agency in Edinburgh, you should already have a website that is up and running yet is not performing at the level you feel it should, if this case sounds familiar then it may be a good idea to have a professional SEO take a look at your site.

When you are choosing the right SEO company in Edinburgh be wary of agencies overcharging for their services.  This trade like any has a bad habit of companies taking advantage of their clients lack of knowledge and in some case charge borderline insane prices for search engine optimisation.

Is your SEO agency in Edinburgh burning your money?

What the client will not know is that one SEO agency will be charging thousands of pounds for their services and another agency will be charging half of that, yet both will be doing the exact same work!

Competitive SEO Prices In Edinburgh?  Surely Not!

We like to think that our prices on SEO are very competitive, so competitive in fact that we predict other certain SEO companies in Edinburgh will sharply reduce their prices once they realise that they are being called out for ripping off the customer base.

And on top of that we will always be more than happy to explain our work to clients.  That way it will ensure you that you won’t get your fingers burnt.

If you wish to know more of the work we can do for you, please don’t hesitate to get in contact with Edinburgh SEO services for a free consultation and advice.  We are confident that if you give us the responsibility to optimise your website you will be very satisfied with the results.