First things first, what are keywords?  They are basically the search strings people use to find websites when they are on a search engine.  For example, you may have used the keyword “Edinburgh SEO Services” to find this website.  Simply put, your SEO Campaign Doesn’t Stand A Chance If You Don’t Identify Your Keywords.

How did your visitors find your website?

This is the first step to better SEO with selecting and identifying keywords for you site.  Make sure you research what sort of things the person off the street would type to find your product or service.  Try to stay away from industry related terms, instead focus on every day words and phrases.  You will find that these get searched for a lot more often.

Create A List Of Potential Keywords

Once you have brainstormed a few ideas, create a list that you would like your site to rank for.  Once you have that you can then move on to the next process of judging the traffic value and competition of each term.

Choose The Right Keywords For Your Successful SEO campaign

When you have a list of the preferred keywords you would like to have your site ranking for.  Visit the Google keyword tool.  This will give you more information on the numbers you can expect if you were ranking high for particular terms.

Try to focus on terms that will bring you high traffic yet have low competition in the SERP’s.  Once you start to rank for lower competition terms you can then try to tackle the more competitive keywords.  It is advised that you only do this once you have gained authority for your website.

Implement keyword research to improve the quality of search traffic visiting your site.

If you require a certain SEO company in Edinburgh to do the keyword research for you, visit our services page.  There you will find many different methods to improve the visibility of your website.

Without a thought out strategy on your keyword research you could inadvertently be optimising your site for terms that a)  Never get searched.  Or b)  Are not relevant to your website.  Both would equate to useless traffic and a website that struggles to convert its visitors into buyers.

The demand of keywords by the user is however only one piece of the puzzle, there are indeed a few other things at play that contribute to creating an efficient keyword research campaign.

Some More Keyword Research Advice & Tips

Brainstorming your potential keywords can benifit any SEO campaign

Firstly lets cover what is known as the supply & demand ratio.  Lets go with the example that has served us well in the last few posts.  Last month there were approximately 40,500 individual searches for the keyword “search engine optimisation”.  This is a huge amount of potential traffic you can get to your site if you were to optimise your site for this keyword.

However there are approximately 37.3 million competing websites for that term.  Now if we were to look at the search traffic for the term “search engine optimisation Scotland” we see that there were approximately 1,300 searches for this keyword last month and only 1.3 million competing websites for that term.

Now out of the keywords “search engine optimisation” or “search engine optimisation Scotland” which one do you think would be the easiest to rank highly for?  The latter of course and only by implementing the correct keyword research will you be able to confidently find this out.

We couldnt resist ...

Remember there are only 10 positions organically on the front page of Google etc and the more competing websites there are the harder it will be for you to make a dent at the top positions.  This is a truth that many SEO companies in Edinburgh “forget” to tell their clients.

Next lets talk about the choice of keyword.  It is great ranking number one for a keyword but you must think of the type of visitor you will be attracting.  Say you had a website that sells laptops, out of the following two search terms, which visitor do you think will most likely buy something online.

1. Laptop Advice
2. Cheap Laptops

The easy answer is “cheap laptops” as it is obviously a buying keyword, yet you would be surprised at the hundreds of companies in Edinburgh that don’t optimise their site for buying search terms such as this, opportunity wasted.

If you follow those basics of keyword research then you should be on the correct path in knowing what terms to optimise your site for.  Keyword research can be very tricky however so if you are new to this it is advised you hire an SEO company to create a keyword list for you and to get you heading in the right direction.  Edinburgh SEO Services can help you with this as well as many other methods to successfully optimise your website, get in touch if you want to find out how.