SEO Edinburgh – The Keyword Research Phase

This is our second part in our series in how to rank for keywords.  If you have read the first part you will have know that we have chosen the term “SEO Edinburgh” as the keyword we would like this website to rank high in the search engines for.  As was mentioned in the last part, this information should be useful to any business owner as you can learn how we go about achieving high positions in the organic SERP’s.  You can then decide if you wish to do this yourself or failing that let us do the hard work for you.

Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:

  • On Page SEO
  • Off Page SEO

If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition.

If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients.

So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:

  • Meta Data
  • Keyword Usage
  • PageRank
  • Internal Link Structure

Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:

  • External Incoming Link Popularity
  • Relevance of External Incoming Links
  • Anchor Text Used In External Incoming Links

After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same.

It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site.

At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you.

That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in which is a positive jump of 153 positions.

Post comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Random Testimonial

  • ~ Increase Visitor Numbers By Improving Your Sites Content

    "There are a few copywriting rules that most good copywriters live by. My purpose is to show you what they are.

    How to earn more links and visitors to your web page

    Know your stuff

    The best website content is by far the most honest, and to express the truth of a certain topic, you have to know what you are talking about. There is no use beating around the bush and inserting meaningless words just to up the word count. People notice, and people move on. Keep it true to its quest, and keep it informative without being haughty.

    Use bold and italic to highlight the important points

    Exactly that. Use these to draw your readers in and then make the text around the highlighted words relevant.

    Use quotes to make your point

    Nobody thinks you are an expert on every topic you discuss so be modest and cite people who are. Your readers will trust what you say and thank you for giving them the opportunity to look up someone else’s work on the subject. Besides, quotes are pretty, and usually make a very clear point in a very small sentence.

    Use bullet-points and numbered lists

    This may seem like the easy way out when trying to deliver a message to an audience, but it works. Lists are an effective way of getting ideas across without exhausting the reader with irrelevant words and information. We are all busy people sifting through a wealth of information to get to the point we need. Make it easy for them and they will thank you for it.

    Utilise sub-headers

    This enables us to more easily find the words and information we are looking for. If you have a lot of information to get across, then be sure to separate it or live to regret it!

    Use images

    Use visuals to express your point. A picture is worth a thousand words, and a thousand clicks.

    Know your ‘power words’

    Words such as ‘free’ and ‘success’ are good. Words such as ‘maybe’, ‘perhaps’ ‘might’ are not. Be positive and make sure your message is positive.

    Use numerals in your text

    People notice numbers more than they do text. They are short and offer more information in fewer words than text does. Use them whenever you can.

    Keep it short and to the point

    Although last, this one is by far certainly not least in importance. Presume every reader will be skimming your article, and not in fact reading it much at all. They are most likely to be looking for certain keywords that will give them clues as to the answer of their question. Don’t be lengthy in getting your point across. It will only serve to bore"

  • Read more testimonials »

Fatal error: Call to undefined function aktt_sidebar_tweets() in /home/clients1/public_html/wp-content/themes/wisebusiness/sidebar.php on line 41