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If you are a webmaster trying to drive traffic to your website, you have probably heard of, or used, Google AdWords. They are the biggest name in pay-per-click marketing, and rightfully so. But if you want a well-rounded campaign, consider some of these other PPC advertising sources:

1. Yahoo Search Marketing
2. Microsoft adCenter
3. Bidvertiser
4. MIVA
5. Kontera
6. Kanoodle
7. 7Search

Yahoo Search Marketing

Everyone has certainly heard of Yahoo. They offer a PPC advertising program similar to that of Google AdWords. When surfers do a search on Yahoo, ads appear on the search results page at the top of and to the right of the results. You can also run ads on their content network which are similar to Adsense ads.

Microsoft adCenter

When you advertise with adCenter, your ads will show up in Bing search results. They show up at the top of and to the right of the results. It provides many of the same features as AdWords: keyword research tool, geo-targeting, demographic targeting, time of day and day of week display options and more.

Bidvertiser

Bidvertiser has several formats of ads that publishers put on their websites: banners, skyscrapers, rectangles, buttons and free design. Advertisers choose keywords and create ads for publishers to use. These come up randomly on content websites. Publishers can also sell ads to advertisers who want to target a specific website.

MIVA

MIVA displays advertiser’s ads on both content networks and search engines through keyword and category bidding. They aim for quality content in their network. Advertisers can choose from display ads, mouse-overs and text links in the content of the page.

Kontera

Kontera displays attractive ads in a mouse-over popup box. The advertiser chooses the appropriate keywords for the ad, and when they match the content of a Web page, the Kontera script underlines the keyword in the text. As readers move the mouse over a keyword, they can read the ad and click it to get more information.

Kanoodle

Kanoodle is its own search engine. Ads are place at the top and to the right of search results. You can set your account up to automatically monitor bids to ensure your ad is always at the top of the results pages.

7Search

Advertisers can get recommended keywords and upload bulk lists of keywords for their marketing campaigns. 7Search claims to have a better rate of return on advertising money than Google and Yahoo, claiming to have higher quality search results. You can place ads on search results and website content.

If your first thought about PPC was that it was AdWords, think again. You have a lot of options: This is only seven of them. Your best bet is to try a few of them and track your results. You may find them to be better because you have less competition. You may also find that your campaign is less expensive through one of these alternatives. This is in no way to say to not use AdWords, just to supplement it.

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