More Benefits To Your SEO Campaign With Keyword Research

If an SEO agency could promise you all the global traffic for the term “tin can shoes” you would be hard pushed to be all that impressed. Mainly due to the fact that that exact term must get searched for on a very rare basis and unless your business was indeed selling tin can shoes it would be worthless traffic.

Without a thought out strategy on your keyword research you could inadvertently be optimising your site for terms that a) Never get searched. Or b) Are not relevant to your website. Both would equate in useless traffic and a website that struggles to convert its visitors into buyers.

The demand of keywords by the user is however only one piece of the puzzle, there are indeed a few other things at play that contribute to creating an efficient keyword research campaign.

Firstly lets cover what is known as the supply & demand ration. Lets go with the example that has served us well in the last few posts. Last month there were approximately 40,500 individual searches for the keyword “search engine optimisation”. This is a huge amount of potential traffic you can get to your site if you were to optimise your site for this keyword.

However there are approximately 37.3 million competing websites for that term. Now if we were to look at the search traffic for the term “search engine optimisation Scotland” we see that there were approximately 1,300 searches for this keyword last month and only 1.3 million competing websites for that term.

Now out of the keywords “search engine optimisation” or “search engine optimisation Scotland” which one do you think would be the easiest to rank highly for? The latter of course and only by implementing the correct keyword research will you be able to confidently find this out. Remember there are only 10 positions organically on the front page of Google etc and the more competing websites there are the harder it will be for you to make a dent at the top positions. This is a truth that many SEO companies in Edinburgh “forget” to tell their clients.

Next lets talk about the choice of keyword. It is great ranking number one for a keyword but you must think of the type of visitor you will be attracting. Say you had a website that sells laptops, out of the following two search terms, which visitor do you think will most likely buy something online.

1. Laptop Advice
2. Cheap Laptops

The easy answer is “cheap laptops” as it is obviously a buying keyword, yet you would be surprised at the hundreds of companies in Edinburgh that don’t optimise their site for buying search terms such as this, opportunity wasted.

If you follow those basics of keyword research then you should be on the correct path in knowing what terms to optimise your site for. Keyword research can be very tricky however so if you are new to this it is advised you hire an SEO company to create a keyword list for you and to get you heading in the right direction. Edinburgh SEO Services can help you with this as well as many other methods to successfully optimise your website.