How to Get Quality Website Content

You will not draw many visitors to your blog or site without having quality website content. The content of your site is what the search engines use to determine if the site has anything to offer people who are searching the Web for information. If the information on the site is thin, it will show up low in the rankings, and surfers will not likely see it in the search results. Fortunately, you can make sure that does not happen.

What Are My Options For Website Content?

Writing Your Own Content

One thing is true about getting website content: You have to write it yourself or have someone else do it for you. If you plagiarize it, or steal it, you could be in for trouble, so the other two options remain in the forefront. There are ups-and-downs to writing it yourself:

  • You must be a decent writer
  • It takes away time that you could better use for other projects
  • You can get writer’s block and not know what to write
  • You can get burned out quickly and not want to do it
  • Your writing can get stale and repetitive

The first problem you can improve through study and practice. There is plenty of material online and offline to help you learn. The second one is an everlasting issue; thus, outsourcing is one of the buzzwords on the net. You could have spent the hour used putting together an article to develop a new project. The last three happen to all writers, even if they do not realize it.

You can do some of the writing to get started, and you can do some of it intermittently, but to really get your campaign going, consider hiring a writer or purchasing content.

Purchase Content for Your Website

Rather than, or in addition to, writing the information on your site, you can acquire the content in other ways. This is the fastest way to build or add to a website or blog:

  1. Hire a freelance writer. These individuals work with their own private clients. Freelance writers specialize in writing about anything a site owner needs. They also do the research for the article. Freelancers charge a wide range of prices.
  2. Purchase content from brokers. Brokers pay writers to compose articles that clients have requested. These brokers may have hundreds of writers, so there is always someone knowledgeable about a particular topic. Prices range from low to moderate.
  3. Purchase private label rights articles. Brokers and individuals sell these prewritten articles to a buyer for unrestricted usage, as long as he does not resell them. The seller sells them in packages of as few as five articles up to hundreds. They are a good alternative to paying an individual writer, as they are inexpensive because the seller sells them to multiple buyers.

So when it comes to outsourcing website content, is this something you have ever considered for your company website or blog?  If it is then feel free to get in touch with Edinburgh SEO Services today for a no obligation quote by calling us on 0845 409 7019.

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Random Testimonial

  • ~ SEO Edinburgh – The Keyword Research Phase

    "This is our second part in our series in how to rank for keywords.  If you have read the first part you will have know that we have chosen the term “SEO Edinburgh” as the keyword we would like this website to rank high in the search engines for.  As was mentioned in the last part, this information should be useful to any business owner as you can learn how we go about achieving high positions in the organic SERP’s.  You can then decide if you wish to do this yourself or failing that let us do the hard work for you.

    Whether It Is SEO Edinburgh You Wish To Rank For Or Any Other Term, You Need Keyword Research!

    So once we have decided what keyword we would like to rank our website for, it is time to assess the other websites that are currently occupying the top of the 1st page for that specific term.  There are many things we need to look at individually but to simplify things; each individual element can be boiled down to one of two categories:
    • On Page SEO
    • Off Page SEO
    If you analyse the competitions on page SEO and off page SEO you will have a much better idea whether or not the keyword you are targeting is possible.  There are many occasions when the keywords you desire are unfortunately next to impossible to rank for, if that is the case then you need to move on and keep looking for keywords that have less competition. If you do find that your main keyword is going to be harder than expected, don’t worry.  You will find that no matter what industry you are in, there are keywords that are there for the taking.  In fact, you would be surprised at the sheer number of keywords that sites rank for yet have never been optimised for that term, these kinds of keywords can be looked at as less competitive therefore you can certainly target them for yourself through a white hat search engine optimisation service such as what we at Edinburgh SEO Services offer to our clients. So what sort of things do we look at for on page SEO?  Well for our SEO Edinburgh keyword there are a few things we looked at but they are mainly the following:
    • Meta Data
    • Keyword Usage
    • PageRank
    • Internal Link Structure
    Once the above areas have been researched and covered, it is then time to look at what off page SEO our competing websites have implemented so that they are at the top of the search engine results pages (SERP’s).  Again, there are many individual aspects we dig into when doing keyword research but they main areas that cover the key individual parts are as follows:
    • External Incoming Link Popularity
    • Relevance of External Incoming Links
    • Anchor Text Used In External Incoming Links
    After we have done the above work we are in a much better position to determine whether or not we have a chance with whatever keyword it is we, or our clients, are aiming to rank for.  Of course for us, in this case and the case of this guide, we are looking to rank for the keyword SEO Edinburgh, however no matter what keyword we are targeting, the work relating to the keyword research will always be the same. It is by employing this research phase we can identify easy keywords to rank for as well as avoiding any potential impossible keywords.  After all, if you are a brand new software development company, wouldn’t it be nice to rank for the keyword “software development”?  The fact is however that this term will likely be very competitive to the point where it is next to impossible to rank for.  If that is the case then think smaller and go for some other related keywords that WILL be possible to rank number one for and will still bring in many targeted visitors to your site. At the end of the day, we have found that doing extensive and thorough keyword research will again and again save our clients time, money and a lot of heartache in the long run.  We pride ourselves in being honest and up front with our clients, that is why if we feel that you are not able to rank for a certain keyword, we will tell you. That is of course unlike many other SEO companies out there who will promise you high rankings first and ask questions later.

    The 2nd Part Of The SEO Edinburgh Guide Is Over, Looking Forward To Part 3!

    We hope you have enjoyed our second part of this guide and are already working on part three.  As we did in our last part, we will give you the position this site currently ranks for the keyword SEO Edinburgh, we are at position 16 in which is a positive jump of 153"

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