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If you are beginning to learn SEO for your Edinburgh based business then you will no doubt have noticed that there are many different strategies and techniques to get your site to the top of the rankings.  The fact of the matter is that SEO is the same no matter where your business is based, if you have a store in Edinburgh or Timbuktu then these rules still apply.

Some SEO methods such as keyword research are legitimate ways in promoting your site, these are referred to as “white hat” methods, and there are other ways to promote your site that a less ethical, these methods are called “black hat”.

In search engine optimisation, why cant we all just get along?

In search engine optimisation, why cant we all just get along?

Black hat methods of SEO can result in a negative impact on your site and can even result in a total ban on your site in the search engines.  This of course is not good.  Most black hat SEO methods are good for a short term fix however more times that naught they will end up raising a flag on your site to Google and the rest stating that your site has tried to unethically game their system.

Once you understand that there are good methods of SEO and bad methods of SEO you can begin to know the sort of techniques that are best to avoid.

Don’t Move a Page That Already Has PageRank

When you move a web page from one location to another URL, you will be in danger of losing the PageRank of that specific page.  For more information what PageRank is go here, In short, it is authority and you will understand that it is a pretty important thing for your site to have.

The example image found on wikipedia explaining PageRank, looks pretty.

The example image found on wikipedia explaining PageRank, looks pretty.

Don’t Have Any Link Exits As It Can Reduce Conversion Rates

Don’t create a page on your site that doesn’t have a link going to another page on your domain.  The major search engines love internal linking structure and by not doing this you are missing out on a relatively easy way to optimise your site.

Do Not Keyword Stuff Your Page

Keyword stuffing is when an owner of a site will cram in as many keywords as possible onto a page in the hopes that it will rank for those terms.  This technique used to work back in the beginnings of the net but now this technique will results in your site being banned from all the major search engines index.

Hidden Links & Text Is An SEO No No!

This is another sure fire way of getting your site de-indexed.  Make sure all links on your pages are visible and make sure the text you use in the content is clear and readable to the human eye.  Not doing so will defiantly raise the red flag and get your site penalised.

Linking Out To Bad Sites Is Poor Internet Marketing Practice

Whenever you create an external link that goes from your site to another, always make sure that the domain you are pointing the link to is a high quality site that has a similar theme as yours and will hopefully complement your visitors.

Unnatural Links Will Harm Your SEO Campaign

If you really want to see a good benefit from receiving links, make sure that you are getting them from relevant web pages with unique high quality content on them.  This will give you a much bigger advantage to that of a link pointing to your site from a link page with little to no relevance.

Make sure you don’t use the same text with all incoming links

Don’t use the same name in your links that point back to your site.  We can use this site as an example of what this means.  If we had a bunch of links pointing to this site that said “Edinburgh SEO Services” then this would seem unnatural.  Instead it is better to have variation in the keywords used, ideally links coming in that said such things as “SEO in Edinburgh”, “Internet Marketing In Edinburgh”, “SEO Agency Edinburgh” and so on, would give much better benefit that just using the same term over and over again.  We will talk more on this type of links in a later post.

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Random Testimonial

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    "If you are a webmaster trying to drive traffic to your website, you have probably heard of, or used, Google AdWords. They are the biggest name in pay-per-click marketing, and rightfully so. But if you want a well-rounded campaign, consider some of these other PPC advertising sources: 1. Yahoo Search Marketing 2. Microsoft adCenter 3. Bidvertiser 4. MIVA 5. Kontera 6. Kanoodle 7. 7Search

    Yahoo Search Marketing

    Everyone has certainly heard of Yahoo. They offer a PPC advertising program similar to that of Google AdWords. When surfers do a search on Yahoo, ads appear on the search results page at the top of and to the right of the results. You can also run ads on their content network which are similar to Adsense ads.

    Microsoft adCenter

    When you advertise with adCenter, your ads will show up in Bing search results. They show up at the top of and to the right of the results. It provides many of the same features as AdWords: keyword research tool, geo-targeting, demographic targeting, time of day and day of week display options and more.

    Bidvertiser

    Bidvertiser has several formats of ads that publishers put on their websites: banners, skyscrapers, rectangles, buttons and free design. Advertisers choose keywords and create ads for publishers to use. These come up randomly on content websites. Publishers can also sell ads to advertisers who want to target a specific website.

    MIVA

    MIVA displays advertiser's ads on both content networks and search engines through keyword and category bidding. They aim for quality content in their network. Advertisers can choose from display ads, mouse-overs and text links in the content of the page.

    Kontera

    Kontera displays attractive ads in a mouse-over popup box. The advertiser chooses the appropriate keywords for the ad, and when they match the content of a Web page, the Kontera script underlines the keyword in the text. As readers move the mouse over a keyword, they can read the ad and click it to get more information.

    Kanoodle

    Kanoodle is its own search engine. Ads are place at the top and to the right of search results. You can set your account up to automatically monitor bids to ensure your ad is always at the top of the results pages.

    7Search

    Advertisers can get recommended keywords and upload bulk lists of keywords for their marketing campaigns. 7Search claims to have a better rate of return on advertising money than Google and Yahoo, claiming to have higher quality search results. You can place ads on search results and website content. If your first thought about PPC was that it was AdWords, think again. You have a lot of options: This is only seven of them. Your best bet is to try a few of them and track your results. You may find them to be better because you have less competition. You may also find that your campaign is less expensive through one of these alternatives. This is in no way to say to not use AdWords, just to supplement"

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