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June, 2011
Browsing all articles from June, 2011
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How to Get Quality Website Content

You will not draw many visitors to your blog or site without having quality website content. The content of your site is what the search engines use to determine if the site has anything to offer people who are searching the Web for information. If the information on the site is thin, it will show up low in the rankings, and surfers will not likely see it in the search results. Fortunately, you can make sure that does not happen.

What Are My Options For Website Content?

Writing Your Own Content

One thing is true about getting website content: You have to write it yourself or have someone else do it for you. If you plagiarize it, or steal it, you could be in for trouble, so the other two options remain in the forefront. There are ups-and-downs to writing it yourself:

  • You must be a decent writer
  • It takes away time that you could better use for other projects
  • You can get writer’s block and not know what to write
  • You can get burned out quickly and not want to do it
  • Your writing can get stale and repetitive

The first problem you can improve through study and practice. There is plenty of material online and offline to help you learn. The second one is an everlasting issue; thus, outsourcing is one of the buzzwords on the net. You could have spent the hour used putting together an article to develop a new project. The last three happen to all writers, even if they do not realize it.

You can do some of the writing to get started, and you can do some of it intermittently, but to really get your campaign going, consider hiring a writer or purchasing content.

Purchase Content for Your Website

Rather than, or in addition to, writing the information on your site, you can acquire the content in other ways. This is the fastest way to build or add to a website or blog:

  1. Hire a freelance writer. These individuals work with their own private clients. Freelance writers specialize in writing about anything a site owner needs. They also do the research for the article. Freelancers charge a wide range of prices.
  2. Purchase content from brokers. Brokers pay writers to compose articles that clients have requested. These brokers may have hundreds of writers, so there is always someone knowledgeable about a particular topic. Prices range from low to moderate.
  3. Purchase private label rights articles. Brokers and individuals sell these prewritten articles to a buyer for unrestricted usage, as long as he does not resell them. The seller sells them in packages of as few as five articles up to hundreds. They are a good alternative to paying an individual writer, as they are inexpensive because the seller sells them to multiple buyers.

So when it comes to outsourcing website content, is this something you have ever considered for your company website or blog?  If it is then feel free to get in touch with Edinburgh SEO Services today for a no obligation quote by calling us on 0845 409 7019.

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How cPanel Makes Web Hosting Better

If you are considering a web hosting company, make sure it includes cPanel, even if it costs a little more to get it. It makes your life a lot better. Here are a few of the features it includes:

Why You Should Consider cPanel When it Comes To Web Hosting

File Editing and Uploading

One of the most important things you will do is manage files on your site. You can do this through an FTP program, but some people prefer to edit them directly on the server. You can do this through cPanel by logging in and going to the Files section.

The Files section has File Manager, which allows you to see, upload and edit files. You can edit them in a WYSIWYG HTML editor so you can see what you are creating as you do it. You can move files around, copy them, rename them and delete them. The Files section also gives you the tools to do backups.

Domain Management

If you have an account that allows for multiple domains, you can set them up in the Domains section. This is also where you set up sub domains. A sub domain is not its own domain, but another folder on the server. As opposed to example.com, a sub domain would look like this: subdomain.example.com

In this section you can park domains, which means they are not active but still accessible; and redirect them. You might want to redirect a domain for various reasons. One would be that you are changing everything from that domain to a new one, so you redirect the old to the new.

Database Management

From cPanel you will have the ability to create and manage databases. It provides easy access to phpMyAdmin where you can see the databases, optimize them, find information, export them for backup and upload backups. If you run a membership site, a product site, or a blog, this is important to you.

Create and Manage Email Accounts

You do this in the Mail section. Not only can you create the accounts, you can check webmail, set up forwarders to send the mail to another address, set up auto responders, create spam filters and set up a default email account.

Check Log Files

The Logs section is critical to you if you track visitors to your website. Log files give you information about where the visitors came from, what time they visited, how long they stayed, and even what browser they used. These things are especially important if you are running advertising campaigns because they may help you determine which campaigns are working.

Set Up WordPress

A valuable program in most cPanels is Fantastico. It sets up the WordPress blogging platform for you with just a few clicks. If you are new to setting up WordPress, you may feel this is the best feature of all in cPanel.

cPanel has several other valuable features which you may or may not use. Either way, when you are shopping for Web hosting, be sure you get a host that has cPanel. You may regret it otherwise.

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If you are a webmaster trying to drive traffic to your website, you have probably heard of, or used, Google AdWords. They are the biggest name in pay-per-click marketing, and rightfully so. But if you want a well-rounded campaign, consider some of these other PPC advertising sources:

1. Yahoo Search Marketing
2. Microsoft adCenter
3. Bidvertiser
4. MIVA
5. Kontera
6. Kanoodle
7. 7Search

Yahoo Search Marketing

Everyone has certainly heard of Yahoo. They offer a PPC advertising program similar to that of Google AdWords. When surfers do a search on Yahoo, ads appear on the search results page at the top of and to the right of the results. You can also run ads on their content network which are similar to Adsense ads.

Microsoft adCenter

When you advertise with adCenter, your ads will show up in Bing search results. They show up at the top of and to the right of the results. It provides many of the same features as AdWords: keyword research tool, geo-targeting, demographic targeting, time of day and day of week display options and more.

Bidvertiser

Bidvertiser has several formats of ads that publishers put on their websites: banners, skyscrapers, rectangles, buttons and free design. Advertisers choose keywords and create ads for publishers to use. These come up randomly on content websites. Publishers can also sell ads to advertisers who want to target a specific website.

MIVA

MIVA displays advertiser’s ads on both content networks and search engines through keyword and category bidding. They aim for quality content in their network. Advertisers can choose from display ads, mouse-overs and text links in the content of the page.

Kontera

Kontera displays attractive ads in a mouse-over popup box. The advertiser chooses the appropriate keywords for the ad, and when they match the content of a Web page, the Kontera script underlines the keyword in the text. As readers move the mouse over a keyword, they can read the ad and click it to get more information.

Kanoodle

Kanoodle is its own search engine. Ads are place at the top and to the right of search results. You can set your account up to automatically monitor bids to ensure your ad is always at the top of the results pages.

7Search

Advertisers can get recommended keywords and upload bulk lists of keywords for their marketing campaigns. 7Search claims to have a better rate of return on advertising money than Google and Yahoo, claiming to have higher quality search results. You can place ads on search results and website content.

If your first thought about PPC was that it was AdWords, think again. You have a lot of options: This is only seven of them. Your best bet is to try a few of them and track your results. You may find them to be better because you have less competition. You may also find that your campaign is less expensive through one of these alternatives. This is in no way to say to not use AdWords, just to supplement it.

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SEO and Keywords – Petting the Panda

Not long ago webmasters determined the best way to get traffic from Google searches was to yell at Google to get their attention. Webmasters stuffed their own webpages so full of keywords that the content was painful to read. To help searchers find useful pages rather than those only designed to make money through PPC and affiliate programs, Google is always changing the way it finds and indexes content on the Internet. Panda is one of those changes that has webmasters (and SEO agencies to some extent) sweating.

Trying to determine what Google is looking for, and how they index sites is a tough chore. Many experts feel that Panda is an attempt by Google to stop sending their valued users to bad, uninformative sites. If your site has seen a significant drop in visitors, it might be because the search engine has determined it is not providing quality content.

The Continued Importance of Keywords in SEO

One of the things that Google has always looked for is keywords; however, a little goes a long way. If you are adding keywords to your content at a rate of three or four percent, traffic to your website may be down. That percentage is excessively high now.

The longer the keyword phrase is, the more obvious the attempt at keyword stuffing. Consider a four-word keyword at three percent inclusion: The whole phrase has to be included three times for every 100 words. After about two paragraphs, your visitors will be long gone.

That is another thing to consider. Google is indexing sites with ‘stickiness,’ which is good written content that keeps visitors on the page. If the visitors are likely to leave your site right away (which is called bouncing) Google will not likely send them there. Remember, the idea is to send searchers to quality, helpful sites.

To keep your site from coming up low in the search rankings, or even being banned, make sure it has high quality, useful content that is not stuffed with keywords. You may feel it is not enough, but you should consider a keyword percentage of one percent or less, particularly for longer phrases. If they fall into place naturally, that is fine; but do not force them.

Do not stuff related keywords, either. Disguising spam will not help you. You should use related keywords, but keep them at a low percentage, too. Related words can be helpful in getting the search engines to understand the content of your site, but too many will probably hurt you.

The changes that Google makes from time to time are annoying to webmasters who are trying to make money from their sites. Those changes are a blessing to searchers because they are sick of junk sites. So consider this: If you want to make money from your site, provide good, solid content. The search engines will see it and send you visitors. All it means is that you have to do what you should have been doing before now, which is educating or entertaining your visitors.

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